現代人工智慧(Artificial Intelligence, AI)的發展所帶來的產業革命方興未艾，而2022年末推出的生成式AI工具ChatGTP更將AI科技在企業管理的應用與創新推向另一個高峰。而以AI為本的智慧科技(Intelligent Technology)包含物聯網、大數據分析、區塊鏈或智慧裝置已深入到商業應用的每一層面，更躍昇為現今企業管理的主流，AI科技在現階段主要是用來輔助企業管理者在解決企業問題的分析、判斷與預測，進而提升決策的效率與明確性。

本課程除了介紹企業管理與AI科技的基本觀念與知識，並要培養學生主動探索、團隊合作及創新思考的能力與態度，應用AI科技，特別是生成式AI工具以解決企業管理所遇到的實際問題，發展創新的解決方案，是一門理論與實務並具的課程。

The industrial revolution brought about by the development of modern artificial intelligence (AI) is in the ascendant, and the generative AI tool ChatGTP launched at the end of 2022 will push the application and innovation of AI technology in enterprise management to another peak. AI-based Intelligent Technology, including the Internet of Things, big data analysis, blockchain or smart devices, has penetrated into every level of business applications and has become the mainstream of today's business management. AI technology at this stage is mainly used to assist business managers in the analysis, judgment and prediction of solving business problems, thereby improving the efficiency and clarity of decision-making.

In addition to introducing the basic concepts and knowledge of business management and AI technology, this course also aims to cultivate students' abilities and attitudes in active exploration, teamwork and innovative thinking, and to apply AI technology, especially generative AI tools, to solve practical problems encountered in business management and develop innovative solutions. It is a course that combines theory and practice.

- 王鳳奎(2019)，《為什麼你的點子賺不了錢：創業人╳行銷人╳研發人╳企劃人╳管理人都必修的11堂創意變現課》，資料夾文化出版事業有限公司。
- 鄧旭茹(2023，譯)，《企業管理》(Understanding Business 13e) ，作者：W. Nickels, J. M. McHugh, S. M. McHugh，華泰文化。
- 講師自編講義

- Wang Fengkui (2019), "Why Your Ideas Can't Make Money: 11 Creative Realization Courses That Entrepreneurs/Marketers/R&D People/Planners/Managers Must Take", Folder Culture Publishing Co., Ltd.
- Deng Xuru (2023, Translation), "Business Management" (Understanding Business 13e), author: W. Nickels, J. M. McHugh, S. M. McHugh, Huatai Culture.
- Lecturer’s own handouts