6048 - 產業經營策略與實務
Industrial Management Strategy and Practice
教育目標 Course Target
本課程旨在培養學生理解產業運作邏輯，掌握企業經營策略的核心觀念。內容涵蓋市場分析、競爭策略、商業模式設計與營運管理實務，透過案例研討與實作練習，讓學生能將理論應用於真實產業情境，提升策略思考與決策能力。
This course aims to train students to understand the logic of industrial operations and master the core concepts of corporate business strategies. The content covers market analysis, competitive strategy, business model design and operation management practice. Through case studies and practical exercises, students can apply theory to real industrial situations and improve strategic thinking and decision-making abilities.
參考書目 Reference Books
教師自編教材。
Teachers compile their own teaching materials.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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課堂綜合表現 Overall performance in class |
50 | |
|
期末報告 Final report |
50 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6048
- 學分 Credit: 0-0.5
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上課時間 Course Time:Friday/6,7,8[M367]
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授課教師 Teacher:游文相
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修課班級 Class:高階經管班1,2
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選課備註 Memo:模組課程。6/5、6/12、6/26，上課時間：【週五14-17點】
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