1814 - 策略傳播與危機管理概論
Strategic Communication and Crisis Management
教育目標 Course Target
東海大學政治學系近年積極推動「傳播學程」,希望培養具備跨領域視野的學生。本課程的設計,正回應政治與傳播學交會的趨勢:在民主政治與公共治理中,傳播策略已成為影響決策與公共信任的關鍵;在企業與組織領域,危機管理更是維繫聲譽與存續的核心能力。
放眼國際,無論是 美國的哈佛大學 Kennedy School、英國的 LSE(倫敦政經學院),或是 新加坡國立大學(NUS)公共政策學院,都已在政治與傳播學院中開設「策略傳播」「危機管理」「政治溝通」等相關課程。東海開設此課,象徵著將政治學、傳播學與實務治理結合,提升學生的國際競爭力與實務應用能力。
The Department of Political Science at Tunghai University has actively promoted the "Communication Program" in recent years, hoping to cultivate students with cross-field perspectives. The design of this course is in response to the trend of the intersection of politics and communication: in democratic politics and public governance, communication strategies have become the key to influencing decision-making and public trust; in the field of enterprises and organizations, crisis management is the core ability to maintain reputation and survival.
Looking internationally, whether it is Harvard University Kennedy School in the United States, LSE (London School of Economics) in the United Kingdom, or the School of Public Policy at the National University of Singapore (NUS), relevant courses such as "Strategic Communication", "Crisis Management" and "Political Communication" have been launched in the School of Politics and Communication. Donghai’s offering of this course symbolizes the integration of political science, communication studies and practical governance to enhance students’ international competitiveness and practical application capabilities.
參考書目 Reference Books
指定教材 Required Readings:
• 《風險預防與危機傳播管理:理論框架與實務操作》課程講義
(含〈風暴思維 Storm Thinking〉核心章節)
• Coombs, T. W.《Ongoing Crisis Communication》
• Benoit, W. L.《Image Repair Theory》
• 相關 APA 期刊論文、國際案例研究報告(每週指定閱讀)
Specified textbooks Required Readings:
• "Risk Prevention and Crisis Communication Management: Theoretical Framework and Practical Operations" Course Handouts
(Including the core chapters of "Storm Thinking")
• Coombs, T. W. "Ongoing Crisis Communication"
• Benoit, W. L. "Image Repair Theory"
• Relevant APA journal articles, international case study reports (assigned weekly reading)
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出缺勤 absence from work |
20 | |
|
期中報告 interim report |
30 | |
|
期末作業 final assignment |
30 | |
|
課堂表現 Classroom performance |
20 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1814
- 學分 Credit: 0-2
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上課時間 Course Time:Friday/3,4
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授課教師 Teacher:黃兆璽
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修課班級 Class:政治系1-4
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