本課程著重於培養學生具備問題分析與邏輯思考能力，透過訓練讓學生在未來無論面對企業職場或者政治工作皆有承擔任務的準備。課程進行分為三個階段，首先以民意調查與分析著手，透過相關分析工具引導學生發覺議題；其次針對行銷策略能力進行培訓，針對發現的議題引導學生如何包裝，並同時傳授實用的新媒體應用，讓學生具備議題行銷與數位行銷的實戰能力；最終本課程將以設計思考進行議題企劃，引導學生批判性的思考，進一步完成企劃專案的撰寫，希冀學生透過此培訓能從中獲得多元的思考與完整的組織能力。

This course focuses on cultivating students' problem analysis and logical thinking abilities. Through training, students will be prepared to take on tasks in the future, whether they face corporate careers or political work. The course is divided into three stages. First, it starts with public opinion survey and analysis, and guides students to discover issues through relevant analysis tools; secondly, it provides training on marketing strategy ability, guides students on how to package the discovered issues, and teaches practical new media applications at the same time, allowing students to Students are equipped with practical abilities in issue marketing and digital marketing; in the end, this course will use design thinking to plan issues, guide students to think critically, and further complete the writing of planning projects. It is hoped that students can acquire diverse thinking and complete organizational skills through this training.

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林俊宏譯，2016，《我們是誰？大數據下的人類行為觀察》（Christian Rudder原著），臺北：馬可孛羅。

侯志仁主編，2013，城市造反：全球非典型都市規畫術，台北：左岸文化。

張美慧，2012，《政治行銷》(Political Marking)，台北：揚智。

葉泰民，2016，《轉動城市行銷力》(The Driving Force Behind Destination Marketing)，台北：全華。

Compiled by Li Yuanshu, 2014, Marketing: An Introduction, 11ed (by Gary Armstrong, Philip Kotler), Taipei: Huatai Culture.

Translated by Lin Junhong, 2016, "Who Are We?" Observation of Human Behavior under Big Data" (original work by Christian Rudder), Taipei: Marco Polo.

Hou Zhiren, editor-in-chief, 2013, Urban Rebellion: Global Atypical Urban Planning, Taipei: Left Bank Culture.

Zhang Meihui, 2012, "Political Marking" (Political Marking), Taipei: ALi.

Ye Taimin, 2016, The Driving Force Behind Destination Marketing, Taipei: Quanhua.