本課程主要目標在於為各位同學介紹當今行為經濟學的各項發現，以及其對主流經濟理論的影響。行為經濟學是一門跨領域的學科，除了經濟學理論外，亦包涵了心理學、認知科學、腦神經科學等領域的研究，本課程將以淺顯易懂的方式，介紹經典行為實驗，選擇行為的決策的不同模式與效應，探究人們直覺和邏輯的兩大思考系統、捷徑與偏見、以及過度自信等問題。透過課程的學習，理解非理性情緒和感覺，在理性之外如何左右著我們的行為，傳統經濟學所不能回答的問題，在行為經濟學中卻能得到完美的解答。

The main goal of this course is to introduce to students the findings of today's behavioral economics and their impact on mainstream economic theory. Behavioral economics is an interdisciplinary subject. In addition to economic theory, it also includes research in psychology, cognitive science, neuroscience and other fields. This course will introduce classic behavioral experiments, different modes and effects of behavioral decision-making in an easy-to-understand way, and explore people's two major thinking systems of intuition and logic, shortcuts and biases, and overconfidence. Through the study of the course, we can understand how irrational emotions and feelings affect our behavior beyond rationality. Questions that cannot be answered by traditional economics can be perfectly answered in behavioral economics.

This course is an introductory course to behavioral economics, which incorporates
psychological regularities into economic theories. We will go through
a series of psychological and neural evidence which violates the traditional
assumptions of new classical economic theories, and then we will demonstrate
the efforts made by economists as well as psychologists to incorporate
these findings into theories.

This course is an introductory course to behavioral economics, which incorporates
psychological regularities into economic theories. We will go through
a series of psychological and neural evidence which violates the traditional
assumptions of new classical economic theories, and then we will demonstrate
the efforts made by economists as well as psychologists to incorporate
these findings into theories.

Thinking, Fast and Slow, Daniel Kahneman; 快思慢想，作者：康納曼，譯者：洪蘭，出版社：天下文化，出版日期：2023/07/10，ISBN：9789863200611

理性的非理性：10個行為經濟學關鍵字，工作、戀愛、投資、人生難題最明智的建議，作者：鄭毓煌, 蘇丹，出版社：先覺，出版日期：2022/08/01，ISBN：9789861344287

Thinking, Fast and Slow, Daniel Kahneman; Author: Kahneman, Translator: Hong Lan, Publisher: Tianxia Culture, Publication date: 2023/07/10, ISBN: 9789863200611

Rational irrationality: 10 behavioral economics keywords, the wisest advice on work, love, investment, and life problems, author: Zheng Yuhuang, Sudan, publisher: Xianjue, publication date: 2022/08/01, ISBN: 9789861344287