1518 - 金融行銷
Financial Marketing
教育目標 Course Target
以顧客關係為核心的架構，介紹金融行銷的核心理念，包括金融行銷規劃、金融行銷環境、目標市場和定位、金融商品決策、價格訂定、行銷通路和推廣等行銷策略。
With the customer relationship as the core structure, the core concepts of financial marketing are introduced, including financial marketing planning, financial marketing environment, target market and positioning, financial product decision-making, price setting, marketing channels and promotion and other marketing strategies.
課程概述 Course Description
以顧客關係為核心的架構，介紹金融行銷的核心理念，包括金融行銷規劃、金融行銷環境、目標市場和定位、金融商品決策、價格訂定、行銷通路和推廣等行銷策略。
With the customer relationship as the core structure, the core concepts of financial marketing are introduced, including financial marketing planning, financial marketing environment, target market and positioning, financial product decision-making, price setting, marketing channels and promotion and other marketing strategies.
參考書目 Reference Books
1. 張國雄(2023)，行銷管理，雙葉書廊， 第6版。
2. 自編講義
1. Zhang Guoxiong (2023), Marketing Management, Shuangye Bookstore, 6th Edition.
2. Prepare handouts
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 midterm exam |
40 | |
|
期末考 final exam |
40 | |
|
平時成績 usual results |
20 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1518
- 學分 Credit: 0-3
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上課時間 Course Time:Friday/5,6,7
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授課教師 Teacher:吳立偉/黃志宜
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修課班級 Class:財金系2-4
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選課備註 Memo:請安排M101
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