一、培養國際企業專業人才。
二、專業與倫理雙元發展。
三、理論與實務並重。
1.To cultivate students become experts in the field of international business.
2.To help students equipped with profession and ethical perception dualistically.
3.To train students to be equally theoretical and practical.

1. Cultivate professional talents for international enterprises.
2. Dual development of professionalism and ethics.
3. Pay equal attention to theory and practice.
1.To cultivate students become experts in the field of international business.
2.To help students equipped with profession and ethical perception dualistically.
3.To train students to be equally theoretical and practical.

企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。

The original text of corporate public relations is Corporate publish relations, which is one of the promotion elements in the 4Ps of marketing courses, referred to as P.R.. Due to the emphasis on public relations by governments and enterprises, P.R. is also called 4Ps with a P added to become 5Ps. This shows the degree of emphasis. This course focuses on case studies, supplemented by theory, and teaches students how to achieve marketing goals through communication and public relations methods. It is an easy course but can learn a lot of practical things.

自編公共關係教材PPT

Self-edited public relations textbook PPT