1338 - 數位社群行銷與AI應用實務
Practical Digital & Social Media Marketing with AI Applications
教育目標 Course Target
本課程聚焦於「數位行銷」與「社群媒體內容經營」，結合當代「AI工具應用」，帶領學生從理論基礎到實務操作，全面掌握網路行銷策略。課程特別強調品牌定位、市場與目標客群分析、內容創作、數據洞察、個人品牌經營、自媒體打造與 AI「提示工程 (Prompt Engineering)」，培養學生具備未來數位生態中的競爭力與創造力。以「數位社群思維」為核心，結合當代網路行銷工具與實作練習，引導學生掌握一套「跨時代、永不過時」的「數位行銷力」！
This course focuses on "digital marketing" and "social media content management", combined with contemporary "AI tool applications", leading students to comprehensively master online marketing strategies from theoretical foundations to practical operations. The course particularly emphasizes brand positioning, market and target customer group analysis, content creation, data insights, personal brand management, self-media creation and AI "Prompt Engineering" to cultivate students' competitiveness and creativity in the future digital ecosystem. With "digital community thinking" as the core, combined with contemporary online marketing tools and practical exercises, students are guided to master a set of "digital marketing power" that is "cross-era and timeless"!
參考書目 Reference Books
Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中小組口頭報告 Midterm group oral report |
25 | |
|
期末小組口頭報告 Final group oral report |
25 | |
|
期末個人書面報告 Final personal written report |
30 | |
|
課堂參與 class participation |
10 | |
|
出席率 Attendance |
10 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1338
- 學分 Credit: 0-3
-
上課時間 Course Time:Tuesday/2,3,4
-
授課教師 Teacher:陳暐婷
-
修課班級 Class:國貿系1-4
-
選課備註 Memo:開放「智慧商務跨領域學分學程」學生修習，開放學分學程名額7人〈限人工加選〉。
交換生/外籍生選課登記
請點選上方按鈕加入登記清單，再等候任課教師審核。
Add this class to your wishlist by clicking the button above.