1260 - 行銷大數據與資料探勘
Big Data and Data Mining Applications in Marketing
教育目標 Course Target
1. Understand how data science is applied in the field of marketing, know how to use SAS to solve marketing problems and optimize marketing decisions
2. Be familiar with the Visual Analytics and Model Studio modules in SAS
3. Use SAS for data mining, AI model construction, and analysis
1. Understand how data science is applied in the field of marketing, know how to use SAS to solve marketing problems and optimize marketing decisions
2. Be familiar with the Visual Analytics and Model Studio modules in SAS
3. Use SAS for data mining, AI model construction, and analysis
參考書目 Reference Books
1. 自編教材
2. Iain Brown (2024) Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Wiley.
Reference
3. SAS Education (2020) Exploring SAS Viya: Data Mining and Machine Learning.
4. SAS Education (2023) Machine Learning using SAS Viya
1. Self-compiled teaching materials
2. Iain Brown (2024) Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Wiley.
Reference
3. SAS Education (2020) Exploring SAS Viya: Data Mining and Machine Learning.
4. SAS Education (2023) Machine Learning using SAS Viya
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時成績 usual results |
20 | |
|
期中考試 midterm exam |
40 | |
|
期末報告 Final report |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1260
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/6,7,8[電腦教室]
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授課教師 Teacher:莊承儒
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修課班級 Class:企管系3,4
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