本課程以服務管理理論為核心，結合管理科學的精神與整體架構，引導學生理解服務創新的流程；課程除講授相關理論知識外，亦輔以企業實務案例，並透過全班課堂討論，使學生能深入掌握案例情境，從彼此不同的觀點中相互學習，進而激發創新思維。
本課程旨在培養學生以系統化的方式深入理解服務的本質，並學習如何運用現代科技推動服務創新與管理。

This course takes service management theory as the core, combines the spirit and overall structure of management science, and guides students to understand the process of service innovation. In addition to teaching relevant theoretical knowledge, the course is also supplemented by corporate practical cases and through whole-class discussions, so that students can deeply grasp the case situations, learn from each other's different perspectives, and then stimulate innovative thinking.
This course aims to cultivate students' in-depth understanding of the nature of service in a systematic manner and learn how to use modern technology to promote service innovation and management.

Bordoloi、Fitzsimmons 及 Fitzsimmons《服務管理》(2019，9版)，周瑛琪, 顏炘怡 譯，出版社：華泰文化。

Bettencourt, L. (2010). Service innovation: How to go from customer needs to breakthrough services. McGraw Hill Professional.

Fitzsimmons, J. A., Fitzsimmons, M. J., & Bordoloi, S. (2006). Service management: Operations, strategy, and information technology. New York: McGraw-Hill.

Bordoloi, Fitzsimmons and Fitzsimmons "Service Management" (2019, 9th edition), translated by Zhou Yingqi and Yan Xinyi, publisher: Huatai Culture.

Bettencourt, L. (2010). Service innovation: How to go from customer needs to breakthrough services. McGraw Hill Professional.

Fitzsimmons, J. A., Fitzsimmons, M. J., & Bordoloi, S. (2006). Service management: Operations, strategy, and information technology. New York: McGraw-Hill.