整合農業資源，應用資訊傳播、人力資源發展或行政服務，提供終身教育機會及促進農業產銷與農村社區發展。
一、了解農業推廣的基本理論與發展歷程。
二、掌握推廣工作的策略、方法與技巧。
三、探討農業推廣與農村發展的關聯性。
四、培養學生實作與規劃推廣活動的能力。
Integrate agricultural resources, apply information transmission, human resource development or administrative services, provide end-of-life education opportunities and promote agricultural marketing and rural community development.
1. Understand the basic theories and development process of agricultural promotion.
2. Master the strategies, methods and techniques of promoting work.
3. Explore the relationship between agricultural promotion and rural development.
4. Cultivate students' ability to perform and plan promotion activities.
行銷推廣策略(五南文化)、
彎腰，為島嶼種下希望的人們(遠足文化)
農業推廣文彙(台灣農業推廣學會)
Marketing promotion strategy (Wunan Culture),
Pull your waist and create hope for the island (far-level culture)
Agricultural Promotion Cultural Association (Taiwan Agricultural Promotion Association)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時平時 Regular |
50 | 出缺席及討論參與情形 |
| 期末報告期末報告 Final report |
50 | 期末報告 |
