以農產品行銷為核心，歸納其背後的原理與規則，同時探討農產品牌管理相關議題。介紹一般的品牌策略與行銷思惟，並探討如何運用於農產品的行銷趨勢。透過「品牌案例」、「品牌專題」，截長補短用於農產品行銷管理。此外亦將數位行銷、大數據策略等，結合時代發展趨勢，讓學生有效應用於企業實務，對未來農產品行銷的管理及執行立下有利根基。Taking agricultural product marketing as the core, we will consider the principles and rules behind it, and at the same time explore the issues related to agricultural brand management. Introduce general brand strategies and marketing thinking, and explore how to use marketing trends for agricultural products. Through "brand case" and "brand topic", the cut-off is used for agricultural product marketing management. In addition, digital marketing, large-data strategies, etc. are combined with the trend of the times to enable students to effectively apply them to corporate practices and set a favorable foundation for the management and implementation of agricultural product marketing in the future.
品牌管理（四版）作者：丁瑞華, 楊偉顥
出版社：高立圖書
出版日期：2022/01/01
ISBN：9789579548496
叢書系列：(商管) 管理學科類-02企業管理．企業概論．中小企業經營管理
出版地：台灣
Brand Management (Fourth Edition) Author: Ding Ruihua, Yang Weijia
Publisher: Gao Li Book
Publication date: 2022/01/01
ISBN: 9789579548496
Book series: (Business Management) Management Department-02 Enterprise Management. Corporate Overview. Small and medium-sized enterprise business management
Place of publication: Taiwan
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
20 | iLearn平台線上點名，期末統計。 |
| 期中報告/考試期中報告/考試 Midterm report/examination |
30 | 於第9週進行 |
| 期末報告/考試期末報告/考試 Final report/examination |
30 | 於第18週進行 |
| 平時線上作業、討論與小考平時線上作業、討論與小考 Online business, discussion and exams |
20 | 不定時舉行 |
