以農產品行銷為核心，歸納其背後的原理與規則，同時探討農產品牌管理相關議題。介紹一般的品牌策略與行銷思惟，並探討如何運用於農產品的行銷趨勢。透過「品牌案例」、「品牌專題」，截長補短用於農產品行銷管理。此外亦將數位行銷、大數據策略等，結合時代發展趨勢，讓學生有效應用於企業實務，對未來農產品行銷的管理及執行立下有利根基。

Taking agricultural product marketing as the core, it summarizes the principles and rules behind it, and also discusses issues related to agricultural product brand management. Introduce general brand strategies and marketing ideas, and discuss how to apply them to the marketing trends of agricultural products. Through "Brand Cases" and "Brand Topics", we can use the strengths and weaknesses to make up for the marketing management of agricultural products. In addition, digital marketing, big data strategies, etc. will be combined with the development trends of the times to allow students to effectively apply them to corporate practice and lay a favorable foundation for the management and execution of future agricultural product marketing.

品牌管理（四版）作者：丁瑞華, 楊偉顥
出版社：高立圖書
出版日期：2022/01/01
ISBN：9789579548496
叢書系列：(商管) 管理學科類-02企業管理．企業概論．中小企業經營管理
出版地：台灣

Brand Management (Fourth Edition) Author: Ding Ruihua, Yang Weihao
Publisher: Gaoli Books
Publication date: 2022/01/01
ISBN: 9789579548496
Series: (Business Management) Management Subject Category-02 Enterprise Management. Introduction to business. Small and medium-sized enterprise management
Place of publication: Taiwan