課程簡介：
本課程旨在提供學員具實務導向的經營管理知識，協助其面對當前快速變遷的商業環境與組織挑戰。透過本課程，學員不僅掌握全球與本地的經營管理趨勢，更能從實際案例中獲得啟發，轉化為適合自身企業的經營行動方案，成為具備國際視野與實務執行力的現代領導者。本課程透過多元經典案例分析，結合經濟、財務、政策、產業與行銷管理，探討全球與本地企業面臨的經營挑戰與策略調整。內容涵蓋總體經濟、利率、通膨、匯率、景氣迴圈等經濟議題，並延伸至行銷、產銷、人力、財務、創新與策略發展等管理領域，提供最新的市場趨勢與第一手經營經驗，培養具備跨領域整合能力與實務操作經驗，學員將能從不同角度重新思考企業經營的核心邏輯與應對策略。

Course Introduction:
This course aims to provide students with practical-oriented business management knowledge to help them face the current rapidly changing business environment and organizational challenges. Through this course, students not only master global and local business management trends, but also gain inspiration from actual cases and transform them into business action plans suitable for their own companies, becoming modern leaders with international vision and practical execution capabilities. Through the analysis of multiple classic cases, this course combines economics, finance, policy, industry and marketing management to explore the business challenges and strategic adjustments faced by global and local companies. The content covers economic issues such as the overall economy, interest rates, inflation, exchange rates, and business cycles, and extends to management fields such as marketing, production and sales, human resources, finance, innovation, and strategic development. It provides the latest market trends and first-hand business experience, and cultivates cross-field integration capabilities and practical experience. Students will be able to rethink the core logic and response strategies of business operations from different perspectives.

上課講義

Class handouts