■ 課程目標 (Course Objectives)
世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。人工智慧技術的突破開啟了新保護主義的大格局，因此未來全球產業鏈將產生巨大的改變。創新在全球化過去年代，雖然重要，但因模仿者眾而效果不彰；但在新保護主義，創新的效果將大大提升。本課程會以淺顯易懂的自編講義為主，達到理論與實務的配合；以演繹法替代歸納法，將某產業所具備的特性加以推演，以培養在未來全球環境的變動下採取適當創新策略的能力。詳言之：
1. 本課程核心價值為培養三大能力
A. 了解國際經貿情勢與趨勢 B. 了解各種產業 C. 培養動態思維
2. 瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。企業的策略與方向佔企業成功因素的70%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。
3. 瞭解創新的時點及內容：台灣企業未來的競爭力有二：A. 引起外商提升本國技術B. 企業從事創新，尤其是商業模式( Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。
4. 理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。
5. 本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。

■Course Objectives
The world's economic environment is changing rapidly, and manufacturers must adopt appropriate strategies to respond in order to win in the fierce competition. The breakthrough of artificial intelligence technology has opened up a new protectionism pattern, so the global industrial chain will undergo huge changes in the future. Although innovation was important in the past era of globalization, it was ineffective due to the large number of imitators; but in the new protectionism, the effect of innovation will be greatly enhanced. This course will focus on easy-to-understand self-edited lectures to achieve the coordination of theory and practice. It will use deductive method instead of inductive method to deduce the characteristics of a certain industry to cultivate the ability to adopt appropriate innovation strategies in the future changes in the global environment. In detail:
1. The core value of this course is to cultivate three major abilities
A. Understand the international economic and trade situation and trends B. Understand various industries C. Cultivate dynamic thinking
2. Understand the characteristics of the industry and find the best strategy: The world economic environment changes rapidly, and manufacturers must adopt appropriate strategies to respond in order to win in the fierce competition. An enterprise's strategy and direction account for 70% of its success factors; however, strategies vary depending on the characteristics of each industry. In other words, a certain strategy adopted by a company must be successful under certain industry characteristics. If the company does not meet these conditions, it will fail, and companies should avoid it. Although meeting these characteristics or conditions may not necessarily lead to success (management capabilities and execution capabilities also need to be considered), the chance of success is greatly increased.
3. Understand the timing and content of innovation: There are two ways in which Taiwanese companies will be competitive in the future: A. Encourage foreign businessmen to improve their domestic technology; B. Enterprises engage in innovation, especially business model innovation. This course will intersperse various innovation concepts in each unit.
4. Coordination of theory and practice: This course will be based on easy-to-understand self-compiled lecture notes, and each theoretical discussion will be followed by case discussion to achieve the co-ordination of theory and practice.
5. This course uses the deductive method instead of the inductive method: The deductive method is to deduce the characteristics of an industry. Under the changes in the global environment in the future, appropriate strategies should be adopted to win; the emphasis is on the future perspective. General management arguments often use the inductive method, that is, statistics of past data may not be of substantial help to the future.

第一單元 企業如何維持獲利成長
第二單元 顧客價值主張
第三單元 創新思維與策略
第四單元 創新構想模式與組織
第五單元 創新的執行與現金流量
第六單元 全球經貿趨勢與政府政策
第七單元 產業特性與策略探討

Unit 1 How companies maintain profitable growth
Unit 2 Customer Value Proposition
Unit 3 Innovative Thinking and Strategies
Unit 4 Innovation Concept Model and Organization
Unit 5 Innovation Execution and Cash Flow
Unit Six Global Economic and Trade Trends and Government Policies
Unit 7 Discussion on Industry Characteristics and Strategies

1. 自編講義
2. Mark Johnson (2010) ，白地策略
3. 考貝特 (2006) ，委外革命，經濟新潮社
4. Waldman & Jensen (2007)，Industry Organization
5. Schilling，Strategic Management of Technological Innovation, 6e
6. Grant，Contemporary Strategy Analysis: Text and Cases Edition, 9e

1. Self-compiled handouts
2. Mark Johnson (2010), White Land Strategy
3. Corbett (2006), Outsourcing Revolution, Economic New Wave Society
4. Waldman & Jensen (2007), Industry Organization
5. Schilling, Strategic Management of Technological Innovation, 6e
6. Grant, Contemporary Strategy Analysis: Text and Cases Edition, 9e