當今的數位時代不再只是「科技人」的天下，任何領域的經理人都必須具備「懂科技、會應用、能整合」的能力。這門《數位創新與智慧服務應用》課程，就是為了培養具備前瞻視野與實作能力的EMBA菁英而設計！我們將引領學員跳脫傳統框架，深入探索六大熱門技術：MediaPipe 的感知互動、商情分析的市場敏銳度、時間序列的趨勢預測、生成式AI的創意爆發、影像辨識的視覺智能，以及智慧行銷的精準溝通。

在這18週的學習旅程中，你不僅會接觸到最新的AI應用趨勢與實務案例，還能實際操作AI Python程式進行資料分析與影像處理，從零開始打造專屬於你的小型智慧服務系統！課程中穿插實作練習、分組討論、小組專題，讓理論不只是停留在紙上，而是可以轉化為你職場上的創新利器。你會學到怎麼用MediaPipe打造互動式服務、如何用生成式AI快速產出商業文案，也能預測市場走向、分析顧客行為，甚至用影像來自動偵測異常或客戶反應！

課程最後，我們將透過期末專題，讓你整合所學，提出一套「真的能用」的創新服務解決方案。不論你來自製造業、零售、金融、醫療還是其他領域，只要你想在AI時代成為領頭羊，這門課程就是你數位轉型的起跑線！讓我們一起用科技、用創意，翻轉服務的未來！

Today's digital era is no longer just a world for "technical people". Managers in any field must have the ability to "understand technology, be able to apply it, and be able to integrate it." This course "Digital Innovation and Smart Service Application" is designed to cultivate EMBA elites with forward-looking vision and practical ability! We will lead students to break away from the traditional framework and explore six popular technologies in depth: mediapipe's perceptual interaction, business analysis's market acumen, time series trend prediction, generative AI's creative explosion, image recognition's visual intelligence, and smart marketing's precise communication.

During this 18-week learning journey, you will not only be exposed to the latest AI application trends and practical cases, but you will also be able to actually operate the AI ​​Python program for data analysis and image processing, and build your own small smart service system from scratch! The course is interspersed with practical exercises, group discussions, and group topics, so that theory does not just stay on paper, but can be transformed into an innovative tool in your workplace. You will learn how to use MediaPipe to create interactive services, how to use generative AI to quickly produce business copy, predict market trends, analyze customer behavior, and even use images to automatically detect abnormalities or customer reactions!

At the end of the course, we will use the final project to let you integrate what you have learned and come up with a set of innovative service solutions that "really work". Whether you are from manufacturing, retail, finance, medical or other fields, as long as you want to be a leader in the AI ​​era, this course is the starting line for your digital transformation! Let us use technology and creativity together to flip the future of service!

講義

Handouts