A.論文寫作導論
1.論文內容與發展流程: 認識篇章結構與關鍵要素，包括主題選定、文獻回顧、研究設計、田野調查、研究發現，結論建議等；
2.研究主題擬定及寫作流程與技巧: 撰寫前言；
3.文獻回顧暨文獻檢索技巧與工具: 碩博士論文網、文獻格式(APA)簡介、次級資料蒐集；
4.學術與研究倫理: 杜絕抄襲，定義、何時與如何引用、Turnitin 論文相似度比對軟體操作。
B.質性分析方法
5.介紹質性研究及質性研究題目之擬訂；
6.質性文獻探討與質性研究文章評估: 熟悉質性研究各種資料收集策略及其運用；
7.質性研究方法及分析工具: 舉例-個案研究法、訪談方法、PEST(環境)分析、五力(產業)分析、SWOT(企業)分析等；
8.質性研究報告撰寫與報告: 質性研究結果的描述與解釋。
C.量化分析方法
10.介紹量化研究及量化研究題目之擬定；
11.數據分析資料庫之應用: 舉例- 台灣經濟新報(TEJ)、CMoney；
12.量化研究方法概論: 舉例- 敘述分析、回歸分析、問卷設計與分析、信度與效度分析；
13.量化研究報告撰寫與報告: 量化研究結果及數據解讀。
D.論文統整課程
14.質性論文案例導讀與研討；
15.量化論文案例導讀與研討；
16.小組個案討論與口頭報告；
17.小組個案討論與口頭報告。
A. Discussion on writing
1. Content and development process of the paper: recognize the structure and key elements of the chapter, including topic selection, document review, research design, field survey, research discovery, concluding suggestions, etc.;
2. Research topic definition and writing process and skills: Write a preface;
3. Document review and document search skills and tools: Doctoral Research Network, Document Format (APA) introduction, and secondary data collection;
4. Academic and research ethics: Du Zhi copied the meaning, when and how to quote, Turnitin article similarity comparison software operations.
B. Quality analysis method
5. Introduction to the requirements for quality research and quality research topics;
6. Qualitative literature exploration and evaluation of quality research articles: Familiar with various data collection strategies and their applications in quality research;
7. Quality research methods and analysis tools: Examples - case research method, interview method, PEST (environmental) analysis, Wuwei (production) analysis, SWOT (enterprise) analysis, etc.;
8. Writing and reporting of quality research reports: Description and explanation of quality research results.
C. Quantitative analysis method
10. Introduction to quantitative research and the determination of quantitative research topics;
11. Application of data analysis database: Examples - Taiwan Economic News (TEJ), CMoney;
12. Overview of quantitative research methods: Examples - description analysis, regression analysis, question paper design and analysis, reliability and validity analysis;
13. Write and report on quantitative research reports: Read quantitative research results and data solutions.
D. Comprehensive course of essay
14. Reading and researching quality paper case studies;
15. Quantitative research and research on case studies of the articles;
16. Group of case discussions and oral reports;
17. A group of case discussions and oral reports.
自編講義
Self-edited lecture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂出席率課堂出席率 Class attendance |
50 | |
| 作業與報告作業與報告 Operations and Reports |
50 |
