了解行銷策略規劃及控制的過程Understand marketing strategy planning and control processes
自編講義
Harvard Business Review
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Harvard Business Review
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
35 | |
| 期末考期末考 Final exam |
35 | |
| 課堂參與課堂參與 Class Participation |
30 |
