1. 建立服務業管理的基本觀念與理論。
2. 瞭解服務業行銷、作業及人力資源管理的程序及相關技能。
3. 探討服務管理的趨勢與實務。
1. Establish basic concepts and theoretical discussions in service management.
2. Understand the procedures and relevant skills of service industry marketing, operation and human resource management.
3. Explore the trends and practices of service management.
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agent.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率出席率 Attendance rate |
20 | |
| 課堂作業及討論 課堂作業及討論 Classroom operations and discussions |
20 | |
| 期中考期中考 Midterm exam |
20 | |
| 期末報告期末報告 Final report |
40 |
