本課程目的在協助管理學門之碩士生認識與了解企業研究方法的內容，並透過課程之進行逐步知曉研究之成形步驟，以建立與培養研究相關之知識基礎與操作程序。本課程內容包括理論建構與研究設計兩個部分，第一階段著重研究問題的尋找與研究架構的確認，屬於理論層次的建構；第二階段則進入理論的具象化，如何透過研究設計落實理論的驗證，讓上課同學了解到何謂研究，以累積個人研究能力，有助於日後論文之撰寫。

The purpose of this course is to help master's students in management recognize and understand the content of corporate research methods, and gradually understand the formation steps of research through the course, so as to establish and cultivate research-related knowledge base and operating procedures. This course consists of two parts: theoretical construction and research design. The first phase focuses on the search for research questions and the confirmation of the research structure, which is a theoretical level construction; the second phase enters the concreteness of the theory, how to implement the verification of the theory through research design, so that students can understand what research is, so as to accumulate personal research capabilities, which will help write papers in the future.

本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。

This course is a basic course on research methods. The purpose of the course is to equip graduate students with the basic concepts, knowledge and skills for conducting research in the field of business management. Therefore, the goal of the course is to enable students to:
1. Establish the basic concepts of enterprise research.
2. Be familiar with corporate research procedures.
3. Understand the design of various studies.
4. Learn measurement methods, questionnaire design and sampling.
5. Introduction to qualitative research methods and various quantitative analysis methods.
This course will use teacher lectures, research paper discussions, computer-based internships, and research reports to cultivate the basic concepts, knowledge, and skills of research methods in the students, so that they can have the basic ability to read papers in the field of business management, and lay the foundation for research in the field of business management.

Schindler, P. S. (2019). Business Research Methods (13thEdition). McGraw-Hill. (華泰文化代理)

Schindler, P. S. (2019). Business Research Methods (13thEdition). McGraw-Hill. (Huatai Culture Agency)