5857 - AI在企業管理的應用與創新
The Application and Innovation of AI in Business Management
教育目標 Course Target
現代人工智慧(Artificial Intelligence, AI)的發展所帶來的產業革命方興未艾,而2022年末推出的生成式AI工具ChatGTP更將AI科技在企業管理的應用與創新推向另一個高峰。而以AI為本的智慧科技(Intelligent Technology)包含物聯網、大數據分析、區塊鏈或智慧裝置已深入到商業應用的每一層面,更躍昇為現今企業管理的主流,智慧科技在現階段主要是用來輔助企業管理者在解決企業問題的分析、判斷與預測,進而提升決策的效率與明確性。
本課程除了介紹企業管理與AI科技的基本觀念與知識,並要培養學生主動探索、團隊合作及創新思考的能力與態度,應用AI科技,特別是生成式AI工具以解決企業管理所遇到的實際問題,發展創新的解決方案,是一門理論與實務並具的課程。
The industrial revolution brought about by the development of modern artificial intelligence (AI) is in the ascendant, and the generative AI tool ChatGTP launched at the end of 2022 will push the application and innovation of AI technology in enterprise management to another peak. AI-based Intelligent Technology, including the Internet of Things, big data analysis, blockchain or smart devices, has penetrated into every level of business applications and has become the mainstream of today's business management. At this stage, Intelligent Technology is mainly used to assist business managers in analyzing, judging and predicting corporate problems, thereby improving the efficiency and clarity of decision-making.
In addition to introducing the basic concepts and knowledge of business management and AI technology, this course also aims to cultivate students' abilities and attitudes in active exploration, teamwork and innovative thinking. It also aims to apply AI technology, especially generative AI tools, to solve practical problems encountered in business management and develop innovative solutions. It is a course that combines theory and practice.
參考書目 Reference Books
- 王鳳奎(2019),《為什麼你的點子賺不了錢:創業人╳行銷人╳研發人╳企劃人╳管理人都必修的11堂創意變現課》,資料夾文化出版事業有限公司。
- 鄧旭茹(2023,譯),《企業管理》(Understanding Business 13e) ,作者:W. Nickels, J. M. McHugh, S. M. McHugh,華泰文化。
- 葉韋利(2020,譯),《深度學習的商戰必修課:人工智慧實用案例解析,看35家走在時代尖端的日本企業如何翻轉思考活用AI》,日本深度學習協會(監修) 日經xTREND,臉譜出版社。
- Wang Fengkui (2019), "Why Your Ideas Can't Make Money: 11 Creative Realization Courses That Entrepreneurs/Marketers/R&D People/Planners/Managers Must Take", Folder Culture Publishing Co., Ltd.
- Deng Xuru (2023, Translation), "Business Management" (Understanding Business 13e), author: W. Nickels, J. M. McHugh, S. M. McHugh, Huatai Culture.
- Ye Weili (2020, Translated), "Compulsory Course in Deep Learning for Business: Analysis of Practical Cases of Artificial Intelligence, See How 35 Japanese Companies at the Cutting-Edge of the Times Reversed Thinking and Use of AI", Japan Deep Learning Association (supervised) Nikkei xTREND, Facebook Publishing House.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
出席與課堂參與 Attendance and Class Participation |
20 | |
AI專案簡報 AI project briefing |
50 | |
個人AI心得報告 Personal AI experience report |
30 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5857
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/2,3,4[M240]
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授課教師 Teacher:王鳳奎
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修課班級 Class:共選修3-碩2(管院開)
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選課備註 Memo:開放全校學生修習,限30人。
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