2912 - 連鎖門店經營管理概論-門店實務篇
Introduction to Chain Store Operations Management
教育目標 Course Target
課程涵蓋賣場運營、店面管理、行銷活動、商品管理等主題。課程目標包括掌握賣場運營知識、策劃行銷活動、管理商品及提升顧客服務。課程分為18週，第十七週和第十八週為彈性學習週。每週內容包括賣場佈局、店面管理、行銷策劃、商品管理、數據分析、安全管理等，旨在全面提升學生的實務管理能力。
教科書訂購可透過
教科書訂購網：www.mytb.com.tw
或是東海校園書店進行訂購
The course covers topics such as store operations, store management, marketing activities, and product management. Course objectives include mastering store operation knowledge, planning marketing activities, managing merchandise and improving customer service. The course is divided into 18 weeks, with the 17th and 18th weeks being flexible learning weeks. Weekly content includes store layout, store management, marketing planning, product management, data analysis, safety management, etc., aiming to comprehensively improve students' practical management capabilities.
Textbooks can be ordered through
Textbook ordering website: www.mytb.com.tw
Or order from Donghai Campus Bookstore
參考書目 Reference Books
門市營運管理 第八版，華立出版社，ISBN：9786267319505,作者：邱繼智、李筱嵐
連鎖企業管理 第四版，華立出版社，ISBN：9789577848291,作者：邱繼智
Store Operation Management 8th Edition, Holley Publishing House, ISBN: 9786267319505, Author: Qiu Jizhi, Li Xiaolan
Chain Enterprise Management Fourth Edition, Holley Publishing House, ISBN: 9789577848291, Author: Qiu Jizhi
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
課堂參與 class participation |
30 | |
|
作業與報告 Assignments and reports |
30 | |
|
期中測驗 midterm test |
20 | |
|
期末測驗 final exam |
20 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2912
- 學分 Credit: 3-0
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上課時間 Course Time:Tuesday/6,7,8[AG203]
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授課教師 Teacher:莊志健
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修課班級 Class:共選1-4(跨域創新學院開)
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選課備註 Memo:文化事業連鎖經營產業微學程之課程
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