課程涵蓋賣場運營、店面管理、行銷活動、商品管理等主題。課程目標包括掌握賣場運營知識、策劃行銷活動、管理商品及提升顧客服務。課程分為18週，第十七週和第十八週為彈性學習週。每週內容包括賣場佈局、店面管理、行銷策劃、商品管理、數據分析、安全管理等，旨在全面提升學生的實務管理能力。
教科書訂購可透過
教科書訂購網：www.mytb.com.tw
或是東海校園書店進行訂購The course covers themes such as sales operations, store management, marketing activities, and product management. Course goals include mastering marketplace operation knowledge, planning marketing activities, managing products and improving customer service. The course is divided into 18 weeks, with the seventeenth and eighteenth weeks of elastic learning. The weekly content includes sales, store management, marketing planning, product management, data analysis, safety management, etc., aiming to comprehensively improve students' practical management capabilities.
The order of textbooks can be made through
Educational and Science Book Ordering Network: www.mytb.com.tw
Or order at Donghai Campus Bookstore
門市營運管理 第八版，華立出版社，ISBN：9786267319505,作者：邱繼智、李筱嵐
連鎖企業管理 第四版，華立出版社，ISBN：9789577848291,作者：邱繼智
Municipal Operation Management Eighth Edition, Huali Publishing House, ISBN: 9786267319505, Author: Qiu Ruizhi, Li Xiaoli
Link Enterprise Management Fourth Edition, Huali Publishing House, ISBN: 9789577848291, Author: Qiu Ruizhi
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