1.以國家風景區為案例，整合景觀規劃及觀光遊憩相關理論於風景區規劃案例實際操作。
2.整合景觀及觀光遊憩資源調查及分析方法與技術，應用於風景區規劃。
3.應用土地使用適宜性分析理論及方法於整體發展構想的操作。
4.學習土地使用計畫的研擬及執行計畫發展。
5.學習財務計畫可行性分析及經濟效益分析。
6.培養團隊合作的方式與技巧及景觀專案的管理能力與方法。1. Taking the national scenic area as a case, integrate landscape planning and tourism recreational related theory on the actual operation of the scenic area planning case.
2. Integrate landscape and sightseeing and sightseeing and recreational resources survey and analysis methods and technologies, and apply them to landscape area planning.
3. Application of land use suitability analysis theory and methods on the overall development structure operation.
4. Learn the research and implementation of land use planning and the development of planning.
5. Learn about financial planning feasibility analysis and economic benefit analysis.
6. Cultivate the methods and skills of team cooperation and the management capabilities and methods of landscape projects.
景觀與觀光遊憩規劃
1. 李俊霖, 李盈潔, 黃書禮 （2024）。生態土地使用規劃：全球環境變遷與在地永續實踐。台北市：詹氏。
2. 曹正 (2015)。遊憩、景觀和環境規劃方法論：四化目標達成法。新北市：華立圖書股份有限公司。(必備教科書)
3. 曹正 (2007)。視覺景觀理論。台北市：太倉規劃顧問有限公司。
4. Clare A. Gunn原著，李英弘、李昌勳（譯）（1999）。觀光規劃：基本原理、概念、案例。台北市：田 園城市。
5. 侯錦雄 (1995)。遊憩區規劃。台北市：地景企業股份有限公司。
6. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
7. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
8. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor &Francis.
9. Mason, P. (2016). Tourism impacts, planning and management (3rd ed.). Oxon, UK: Routledge.
10. Steiner, F. R. (2012). The living landscape: An ecological approach to landscape planning (2nd ed.).Washington, DC: Island Press.
11. The Federal Agency for Nature Conservation (BfN). (2014). Landscape Planning for sustainable municipaldevelopment.
觀光休閒遊憩社會、心理、行為、行銷
1. 歐聖榮編著，(2011)。休閒遊憩：理論與實務。新北市：前程文化。
2. 李素馨、侯錦雄、林宗賢、葉源鎰、黃章展編著，(2011)。休閒遊憩行為。台北市：華都。
3. 曹勝雄 (2014)。觀光行銷學：產業觀點與實務應用。新北市：前程文化。
4. Philip Kotler & John T. Bowen & James C. Makens原著，尹駿、楊明青審訂(2006)，觀光與接待業行銷。台北市：鼎茂。
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.).Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach.London: Sage.
觀光市場調查
1. 交通部觀光署「2008~2018國人旅遊狀況調查」。
2. 交通部觀光署「2019~2022臺灣旅遊狀況調查」。
3. 交通部觀光署歷年「105~112觀光統計年報、觀光統計月報」。
4. 交通部觀光署歷年「來台旅客消費及動向調查」。(至至最新版)
5. 交通部觀光署（2023），重要觀光景點建設中程計畫 （113-116年）。
6. 月潭國家風景區管理處，101~112年轄區遊客人數推估統計。
7. 日月潭國家風景區管理處（2024）114年作業計畫_日月潭國家風景區建設計畫
8. 胡政源 (2015)。行銷研究：市場調查與分析。新北市：新文京。
9. 柯惠新、丁立宏、盧傳熙、蘇志雄、謝邦昌 (2005)。市場調查。台北：台灣知識庫股份有限公司。
規劃案實例：
1. 日月潭國家風景區管理處 (2014)。日月潭國家風景區觀光整體綱要計畫。
Scenic and sightseeing recreation planning
1. Li Junlin, Li Yingyan, Huang Shufeng (2024). Ecological land use planning: global environmental change and permanent localization. Taipei City: Zhan’s.
2. Cao Zheng (2015). Discussion on the planning method of recreation, landscape and environment: the four goals of transformation. New Taipei City: Huali Books Co., Ltd. (Must-ready textbook)
3. Cao Zheng (2007). Visual landscape theory. Taipei City: Taiyuan Planning Consultant Co., Ltd.
4. Original work by Clare A. Gunn, Lee Young-hong and Lee Chang-chung (translated) (1999). Viewing plan: basic principles, concepts, cases. Taipei City: Garden City.
5. Hou Jixiong (1995). Recreational area planning. Taipei City: Landscape Enterprise Co., Ltd.
6. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
7. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
8. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor &Francis.
9. Mason, P. (2016). Tourism impacts, planning and management (3rd ed.). Oxon, UK: Routledge.
10. Steiner, F. R. (2012). The living landscape: An ecological approach to landscape planning (2nd ed.).Washington, DC: Island Press.
11. The Federal Agency for Nature Conservation (BfN). (2014). Landscape Planning for sustainable municipal development.
Visit, relax, relax, society, psychology, behavior, marketing
1. Esperanto, (2011). Leisure and leisure: theory and practice. New Taipei City: Qiancheng Culture.
2. Edited by Li Suxin, Hou Qixiong, Lin Zongqian, Ye Yuanjian, and Huang Zhangzhang, (2011). Leisure and leisure activities. Taipei City: Huadu.
3. Cao Xiexiong (2014). View marketing: industrial viewpoints and practical applications. New Taipei City: Qiancheng Culture.
4. Original work by Philip Kotler & John T. Bowen & James C. Makens, reviewed by Yin Wei and Yang Mingqing (2006), marketing in the tourism and reception industry. Taipei City: Dingmao.
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.).Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach.London: Sage.
Viewing Market Survey
1. "2008-2018 National Travel Status Survey" by the Ministry of Transportation's Tourism Administration.
2. The Ministry of Transport's Tourism Administration "2019~2022 Taiwan Travel Status Survey".
3. The Ministry of Transportation Tourism Administration’s annual “105-112 Viewing Statistics Annual Report and Viewing Statistics Monthly Report”.
4. The Ministry of Transportation Tourism Administration's "Consumption and Trends Survey of Travelers Coming to Taiwan". (At the latest version)
5. The Ministry of Transportation Tourism Administration (2023), the construction of medium-term plans for important tourist attractions (113-116).
6. Yuetan National Scenic Area Management Office, estimation statistics on the number of tourists in the area from 201 to 2012.
7. 114-year operation plan of Sun Moon Lake National Scenic Area Management Office (2024)_Construction and Design of Sun Moon Lake National Scenic Area
8. Hu Zhengyuan (2015). Marketing research: market survey and analysis. New Taipei City: New Wenjing.
9. Ke Huixin, Ding Lihong, Lu Jinxi, Su Zhixiong, Xie Bangchang (2005). Market survey. Taipei: Taiwan Zhiming Library Co., Ltd.
Planning case example:
1. Sun Moon Lake National Scenic Area Management Office (2014). The overall viewing plan of Sun Moon Lake National Scenic Area.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 第一次評圖第一次評圖 First review |
25 | 詳評圖成績計算，另行公告。 |
| 第二次評圖第二次評圖 Second review |
25 | 詳評圖成績計算，另行公告。 |
| 期末考(筆試)期末考(筆試) Final exam (private test) |
20 | 環境適宜性、觀光遊憩活動導入、執行及經營管理計畫 |
| 彈性學習~成果展 StoryMaps 作業彈性學習~成果展 StoryMaps 作業 Flexibility Learning ~Achievement Exhibition StoryMaps Works |
20 | IG按讚佔50% (400人90分，500人100分)，內容完整度與行銷創意50%。 |
| 出席與課程配合出席與課程配合 Cooperate with the course |
10 | 出席點名與課程配合相關工作，由助教評分。 |
