1. CIS 理論與品牌核心概念
• 認識企業識別三大構成（理念識別 MI、行為識別 BI、視覺識別 VI）
• 探討品牌定位、企業文化與目標客群分析
2. 視覺識別系統設計實務（VI 設計）
• 設計 Logo、標準字、標準色、圖像系統與延伸應用（如名片、信封、簡報模板）
• 建立一致性的品牌手冊（CIS Manual）與系統規範
3. 整合應用與設計提案能力
• 統整 MI、BI、VI 元素，發展整體品牌視覺語言
• 模擬真實客戶專案，訓練設計簡報、企劃與提案能力
1. CIS Theory and Brand Core Concepts
• Three major structures of enterprise identification (ideology identification MI, behavior identification BI, visual identification VI)
• Explore brand positioning, corporate culture and target customer group analysis
2. Visual Identity System Design Integration (VI Design)
• Design logo, standard characters, standard colors, image systems and extended applications (such as business cards, envelopes, and simplified templates)
• Establish consistent brand manual and system regulations
3. Integrate application and design proposal capabilities
• Consolidate MI, BI, VI elements to develop overall brand visual language
• Simulate real customer projects, train design simplification, planning and proposal capabilities
CIS(Corporate Identity System,企業形象識別系統)設計簡單來說就是企業識別的形象設計， 它的精神是一種高度也是一種理念，我們和企業 討論CIS設計的同時，往往不只是設計的討論。品牌要問市前，我們需要瞭解公司的核心能量、 潛在的市場區隔、品牌定位、以及相關產業的競爭程度 這些都和企業的CIS設計有關。
本課程目的在於學習視覺識別系統在企業形象、產品包裝甚至可應用於展示設計的空間展場規劃等實作的知能，是進階的設計應用與創意課程。統合色彩學、構成設計、視覺傳達與印刷設計的設計知能，進行創造性的專案設計實務，期末將分組完成設計專題。學生將透過專題實作練習，增進視覺識別系統的設計知能與觀念。
CIS (Corporate Identity System) design is simply an image design for corporate identity. Its spirit is a height and a concept. While we discuss CIS design with enterprises, it is often not just a discussion of design. Before the brand wants to ask the market, we need to understand the company's core energy, potential market area, brand positioning, and the degree of competition in related industries. These are all related to the company's CIS design.
The purpose of this course is to learn the knowledge of the visual identity system in the enterprise image, product packaging and even the space exhibition planning of the display design. It is an advanced design application and creativity course. Integrate the design knowledge of color learning, structure design, visual transmission and printing design, carry out creative project design practices, and sub-assemble the design topics at the end of the period. Students will practice through topical practice to enhance the design knowledge and concepts of the visual identity system.
企業識別系統/林磐聳著/藝風堂出版/1988
Corporate Knowledge System/Written by Lin Panfeng/Published by Yifengtang/1988
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時出席與回饋平時出席與回饋 Attendance and reply |
30 | |
| 期中報告期中報告 Midterm Report |
30 | |
| 期末報告與期末自我評量、展覽期末報告與期末自我評量、展覽 Final report and final self-evaluation, exhibition |
40 |
