本課程旨在引導學生全面瞭解當代藝術市場的運作與藝術品價值的形成，涵蓋藝術市場的結構、藝術品的定價機制、藝術投資、藝術家經濟，以及藝術政策對市場的影響等。課程同時介紹藝術經紀的基本概念與實務操作，包括經紀人角色與責任、藝術家與市場之間的橋樑功能、合約管理、行銷策略及藝術品展覽與拍賣等議題。課程設計理論與實務並重，除系統性講授藝術經濟分析與管理知識外，也強調學生在全球化與數位化背景下，培養專業的藝術經紀生涯與多元就業能力。

This course aims to guide students to comprehensively understand the operation of the contemporary art market and the formation of the value of artworks, covering the structure of the art market, the pricing mechanism of artworks, art investment, artist economy, and the impact of art policies on the market. The course also introduces the basic concepts and practical operations of art brokers, including the roles and responsibilities of brokers, the bridge function between artists and the market, contract management, marketing strategies, art exhibitions and auctions, etc. The course design places equal emphasis on theory and practice. In addition to systematically teaching art economic analysis and management knowledge, it also emphasizes that students can cultivate a professional art brokerage career and diverse employability capabilities in the context of globalization and digitalization.

1. Robertson, I., & Chong, D. (2008). The Art Business. Routledge.
2. Velthuis, O. (2007). Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art. Princeton University Press.
3. Thompson, D. (2010). The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art. Palgrave Macmillan.
4. Magnus Resch (2016). Management of Art Galleries. Phaidon Press.

1. Robertson, I., & Chong, D. (2008). The Art Business. Routledge.
2. Velthuis, O. (2007). Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art. Princeton University Press.
3. Thompson, D. (2010). The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art. Palgrave Macmillan.
4. Magnus Resch (2016). Management of Art Galleries. Phaidon Press.