本課程旨在引導學生全面瞭解當代藝術市場的運作與藝術品價值的形成，涵蓋藝術市場的結構、藝術品的定價機制、藝術投資、藝術家經濟，以及藝術政策對市場的影響等。課程同時介紹藝術經紀的基本概念與實務操作，包括經紀人角色與責任、藝術家與市場之間的橋樑功能、合約管理、行銷策略及藝術品展覽與拍賣等議題。課程設計理論與實務並重，除系統性講授藝術經濟分析與管理知識外，也強調學生在全球化與數位化背景下，培養專業的藝術經紀生涯與多元就業能力。This course aims to guide students to fully understand the operation and the formation of artistic product value in the contemporary art market, covering the structure of the art market, the pricing mechanism of artistic products, artistic investment, artist economy, and the impact of artistic policies on the market. The course also introduces the basic concepts and practical operations of art disciplines, including the role and responsibility of the agent, the bridge function between the artist and the market, contract management, marketing strategies, and artistic product exhibitions and auctions. Course design and practice are important. In addition to systematic teaching of art economic analysis and management knowledge, students also emphasize students' professional art career and diversified career abilities in the context of globalization and digitalization.
1. Robertson, I., & Chong, D. (2008). The Art Business. Routledge.
2. Velthuis, O. (2007). Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art. Princeton University Press.
3. Thompson, D. (2010). The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art. Palgrave Macmillan.
4. Magnus Resch (2016). Management of Art Galleries. Phaidon Press.
1. Robertson, I., & Chong, D. (2008). The Art Business. Routledge.
2. Velthuis, O. (2007). Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art. Princeton University Press.
3. Thompson, D. (2010). The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art. Palgrave Macmillan.
4. Magnus Resch (2016). Management of Art Galleries. Phaidon Press.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與與討論課堂參與與討論 Class Participation and Discussion |
20 | 包含課堂互動、問題回應與討論參與 |
| 個案分析與報告個案分析與報告 Case analysis and reporting |
30 | 個案研究、團隊簡報及市場分析報告 |
| 期中作業期中作業 Midterm operation |
20 | 策展或市場計畫簡報（個人或小組） |
