自上世紀六零年代末學生運動所帶來的思潮轉變、巨型科層機構的拆解與權力下放、戰時軍用技術的民用化，以及消費主義對大眾日常生活的全面滲透，使得全球的社會、經濟、政治、文化都經歷了一場巨大的結構調整。於十九世紀與二十世紀早期產生的古典社會學，越來越難以處理今日高度仰賴資訊、符號與媒介技術的後工業社會運作模式。這門課旨在探討知識經濟、網絡社會、全球文化工業與數位化生活世界的交織現象，並分析訊息、影像與符號生產，如何在後工業社會中成為價值創造、社會控制與主體形塑的重要節點。
本課程預計將透過閱讀以下四本著作(部分節選)，來幫助修課同學能對當代社會有個總括性的理解：
1.
Manuel Castells 的《網絡社會的崛起》，被視為當代表述後工業社會轉型的經典著作。Castells提出「網絡社會」的概念，主張自1970年代以來，以資訊技術為基礎的經濟與社會結構正在全球範圍內重組。分析了資訊科技、全球化與靈活資本主義如何改變勞動、空間與權力的形式，並強調網絡作為社會組織的核心邏輯。
2.
Scott Lash 與 Celia Lury 的《全球文化工業──物的媒介化》在後福特主義與數位時代的新條件上，試圖延續Adorno與Horkheimer的文化工業批判，探討文化產品除了作為一種語意載體之外，如何更進一步的作為感官經驗與物性(thing)的載體。
3.
Jean Baudrillard 的《符號政治經濟學批判》，則透過對使用價值與交換價值之間張力的分析，指出後工業時代的符號生產消費模式與工業時代勞動生產消費模式的關鍵差異，並批判當代社會中符號與真實的「擬仿」邏輯。
4.
東浩紀的《動物化的後現代：御宅族如何影響日本社會》從日本次文化現象出發，探討後現代主體的慾望、逃避與文化消費形式，以及其與數位技術、資訊社會之間的關係。
透過這四本著作的閱讀，期望能讓修課同學掌握後工業社會與網絡資本主義的關鍵理論，了解生活中那些表面作為文化的事物背後的政治經濟學基礎，以及符號如何成為控制與生產主體的工具。並透過案例幫助建立分析文化商品、影像與資訊的初步能力，為將來從事傳播研究、文化研究、或社會變遷研究建立基礎。
無論是對「網紅經濟」、「虛擬偶像」、「御宅文化」等現象感到好奇，或是想進一步理解我們所處的媒介社會如何影響人與人之間的關係，以及我們對美好社會的想像，這門課都將結合理論與案例分析，讓修課同學們能批判性的理解後工業社會中的生產模式變遷、技術中介，以及文化與政治經濟的再生產模式。Since the last century of the 1960s, the transformation of thoughts brought by student movements, the dismantling and decentralization of power, the civilized use of military technology during wartime, and the comprehensive exploration of consumerism in the daily life of the public, the global society, economy, politics and culture have experienced a huge structural adjustment. Classical social science, which was born in the early nineteenth and twenty years, is increasingly difficult to deal with today's post-industrial social operation model that highly value information, symbols and media technology. This course aims to explore the interpersonal phenomena of intellectual economy, network society, global cultural industry and the digital life world, and analyze information, images and symbol production, how to become an important part of value creation, social control and subject shape in the post-industrial society.
This course is expected to help students to have a comprehensive understanding of contemporary society through reading the following four books (some sessions selected):
1.
Manuel Castells' "The Rise of Internet Society" is regarded as a classic work representing the transformation of post-industrial society. Castells proposed the concept of "network society" and has been reorganizing information technology-based economic and social structures around the world since the 1970s. It analyzes how information technology, globalization and flexible capitalism change the forms of movement, space and power, and emphasizes the core logic of network as the social organization.
2.
Scott Lash and Celia Lury's Global Cultural Industry - Mediation of Things In the new conditions of the post-Ford theory and digital era, Scott Lash and Celia Lury tried to continue the cultural industry criticism of Adorno and Horkheimer, and explored how cultural products can further serve as sensory experiences and physical properties in addition to being a verbal carrier.
3.
Jean Baudrillard's "Critique of Symbol Politics and Economy" points out the key differences between symbol production and consumption patterns in the post-industrial era and the industrial era's labor consumption patterns, and criticizes the symbol and real "imitation" logic in contemporary society.
4.
Tohoku's "Animalized Postmodern: How the Otaku Influences Japanese Society" develops from the Japanese subculture phenomenon, exploring the desire, evasion and cultural consumption forms of postmodern subjects, as well as its relationship with digital technology and information society.
Through reading these four books, we hope that classmates can master the key theories of post-industrial social and network capitalism, understand the political and economic foundations behind things that appear to be cultural in life, and how symbols become tools for controlling and producing the subject. And through cases, help establish the initial ability to analyze cultural commodities, images and information, and establish a foundation for communication research, cultural research, or social change research.
Whether we are curious about the phenomena of "network economy", "virtual idols", "otaku culture", etc., or want to further understand how the media society we are influencing people's relationships and our imagination of a better society, this course will provide reasonable discussions and case analysis so that students in the course can critically understand the changes in production models, technical intermediaries, and the reproduction models of cultural and political economy in post-industrial society.
Manuel Castells 著，夏鑄九、王志弘 等譯，2001，《網絡社會的崛起》。北京：社會科學文獻出版社
Scott Lash、Celia Lury 著，要新東 譯，2010，《全球文化工業──物的媒介化》。北京：社會科學文獻出版社
Jean Baudrillard 著，夏瑩 譯，2009，《符號政治經濟學批判》。南京：南京大學出版社
東浩紀 著，褚炫初 譯，2012，《動物化的後現代：御宅族如何影響日本社會》。台北：大藝
By Manuel Castells, translated by Xia Yanjiu, Wang Zhihong, etc., 2001, "The Rise of Internet Society". Beijing: Social Sciences Literature Press
By Scott Lash, Celia Lury, Want to Translate Xindong, 2010, "Global Cultural Industry-Media of Things". Beijing: Social Sciences Literature Press
Jean Baudrillard, Xia Ronglu, 2009, "Criticism of Symbol Politics and Economy". Nanjing: Nanjing University Press
Written by Dong Hao, Chu Xuanchu, 2012, "The Animated Postmodern: How the Otakus influence Japanese Society". Taipei: Big Art
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
20 | 本學共有18次課程，將會進行5次隨機點名，每次4分，不可補點，課堂小組討論時若整組未到，則整組組員額外扣4分。 |
| 小組提問小組提問 Group asked |
26 | 除電影賞析的進度之外，每周一老師會發佈一篇該周指定閱讀範圍的內容概要，請各組閱讀完文本後針對該周內容想一個簡短的問題，可以是書中看不懂的段落，或是延伸發想的提問，留言在當周老師寫的概要下方。共13次，每次滿分2分。 |
| 小組發言小組發言 Group comments |
10 | 每次課堂小組討論後發言整組可得1分，每堂課不論發言次數整組最多得1分。 |
| 組員互評組員互評 Team members to review |
14 | 請每位同學根據這個學期，課堂上的小組討論、每周作業的參與積極度......等等，給每一位組員(包括自己)打一個0到14分的分數，評分不需向組員公開。學期結束與期末報告一同繳交給老師，所有組員評分的平均即為個人得分。 |
