本課程聚焦於媒體如何參與政治權力的建構與爭奪，從選舉操作、國族敘事、戰爭傳播、到假訊息戰與數位外交，系統性探討政治傳播理論與全球傳播策略。學生將深入分析Agenda-Setting、Framing等傳播模型，並透過跨國案例理解媒體如何成為政權工具、民主堡壘或國際話語戰的戰場。
課程結合理論研讀、案例分析與模擬演練，培養學生批判分析能力與國際新聞素養，亦強調危機傳播與資訊治理能力的實作應用。學生將以小組方式完成一項國際議題的新聞策略提案，並進行模擬記者會發表。
This course focuses on how the media participates in the construction and struggle of political power, from selection operations, national affairs, war spread, to fake information wars and digital diplomacy, systematically explores political communication theory and global communication strategies. Students will analyze Agenda-Setting, Framing and other communication models in depth, and understand through cross-country cases how media becomes a battlefield for political tools, democracies or international vocabulary.
The course provides reasonable discussion and research, case analysis and simulation practice, cultivates students' critical analysis skills and international news cultivation, and also emphasizes the practical application of crisis communication and information governance capabilities. Students will complete a news strategy proposal for international topics in a group and publish it by the reporter.
1.《大眾傳播理論：範式的轉移與整合》
作者：翁秀琪
內容簡介：這是華文學界極具代表性的傳播理論教科書，系統梳理大眾傳播理論的演進，從早期效果理論、結構功能主義、批判學派，到文化研究、後現代與全球化脈絡的理論轉向。
適用課程單元：媒體與權力、政治傳播模型、全球傳播架構。
教學應用建議：可搭配政治傳播理論（如Framing, Agenda-Setting）探討理論在不同國家語境下的應用，亦可作為學生期中理論報告的核心參考書。
2. 《新聞的要素：一部新聞專業的信仰宣言》
The Elements of Journalism
作者：Bill Kovach & Tom Rosenstiel**
內容簡介：本書提出新聞的九大核心原則，如「新聞的首要忠誠對象是公眾」「新聞的本質是查證」等，主張新聞應超越商品屬性，肩負民主社會的守門人角色。
適用課程單元：新聞倫理、媒體角色、民主堡壘概念。
教學應用建議：可結合假新聞議題與AI新聞生成的挑戰，讓學生討論：「新聞還有可能忠於真相嗎？」「當記者與演算法競爭，專業還有何立足點？」
3. 《政治傳播：媒體與權力》(Political Communication: Politics, Press, and Public)
作者：A. Briggs & P. Cobley（可選用其他國際版）**
內容簡介：以英美視角出發，全面探討媒體如何在選舉、戰爭、外交與危機中與政治互動，尤其強調傳播科技與政權操控的交錯關係。
適用課程單元：選舉傳播、國族敘事、戰爭與媒體。
教學應用建議：可作為與台灣選舉報導、國際媒體比較的基礎材料，也有助於學生進行跨文化新聞策略提案。
4.《風暴思維 Storm Thinking》
作者：黃兆璽（Zhao-Hsi Huang）
內容簡介：
本書結合危機管理、韌性治理與領導溝通理論，從東亞視角提出「說是危機處理的第一道防線」，強調語言在危機情境中的治理功能。透過實務案例（如蔡明忠演講、富邦集團、台積電永續治理等），展現如何在面對災難、假訊息與地緣風險時，建立預警系統與制度創新，進而強化組織與國家的回應能力。
1. "Popular Communication Theory: Transfer and Integration of the Form"
Author: Weng Xiuqi
Content introduction: This is a highly representative communication theory textbook in the Chinese literature community. It systematically sorts out the evolution of public communication theory, from early effect theory, structural function theory, critical school, to cultural research, postmodern and globalization connection theory.
Applicable course units: media and power, political communication model, global communication architecture.
Teaching application suggestions: It can be used with political communication theories (such as Framing, Agenda-Setting) to explore the application of theories in different national contexts, and can also be used as a core reference for students' midterm theories reports.
2. "Elements of News: A Declaration of Faith in News Professionals"
The Elements of Journalism
Author: Bill Kovach & Tom Rosenstiel**
Content introduction: This book proposes nine core principles of news, such as "the primary loyalty of news is the public" and "the essence of news is the verification", etc., and proactive news should transcend the property of products and shoulder the role of a doorkeeper in a democratic society.
Applicable course units: news ethics, media roles, and the concept of Democratic Fortress.
Teaching application suggestions: It can combine false news issues with AI news generation challenges, allowing students to discuss: "Is it possible that the news is still loyal to the truth?" "When reporters compete with algorithms, what is the point of the profession?"
3. "Political Communication: Politics, Press, and Public"
Author: A. Briggs & P. Cobley (other international versions are available)**
Content introduction: Developed from the perspective of the United Kingdom and the United States, comprehensively explore how the media interacts with politics in selection, war, diplomacy and crisis, and especially emphasizes the misunderstanding between technology and political manipulation.
Applicable course units: choose communication, national affairs, war and media.
Teaching application suggestions: It can be used as a basic material for recommendations and comparisons with Taiwan’s selections and international media, and also helps students to propose cross-cultural news strategies.
4. "Storm Thinking"
Author: Zhao-Hsi Huang
Content introduction:
This book combines crisis management, improper governance and leadership communication theory, and proposes "it is said to be the first line of defense for crisis treatment" from the Eastern Asian perspective, emphasizing the governance function of language in crisis situations. Through practical cases (such as Cai Mingzhong's speech, Fubon Group, Taiwan Electric's permanent governance, etc.), we show how to establish a warning system and system innovation in the face of disasters, fake information and ground risks, and thus strengthen the response capabilities of organizations and countries.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出缺勤出缺勤 Absent from work |
40 | 無故缺勤三次者不予給分 |
| 期中報告期中報告 Midterm Report |
30 | 分組報告，若未參與不予給分 |
