本課程主要從實務上採購談判，藉由各類案例討論，引導大家思考如何達成雙贏，讓買越多省越多而讓公司擁有更大的利潤競爭力
商場如戰場，雖然不見刀光劍影，卻暗湧著智慧與膽略的較量，而這種較量往往體現在商務溝通與談判中。課堂從初識商務溝通與談判開始，系統地講解了商務溝通的方式與技能、商務談判心理、商務談判前的準備、商務談判的過程
每個人都需要學習的談判技巧，根據是否重視利益和是否重視關係，可以形成一個矩陣。如果過分重視利益而忽視關係，就會變成競爭；如果過度重視關係而忽視利益，就會變成退讓。要實現共贏，就必須既爭取利益又看重關係。
這其中的核心在於，通過談判儘可能地弄清楚雙方的利益需求所在。只有這樣，我們才能夠通過不斷地交換籌碼達成共贏。因此，談判的核心實際上是摸清雙方利益所在並進行交換，這就是談判過程的意義所在。
同時學習談判新法也要搭配場景，我擁有14年全球採購經理人的談判經驗並在課堂上分享公司採購的運作，得以一窺國際企業如何在貿易戰、關稅戰、國際貿易下的因應，尤其美國川普2.0該如何觀察關鍵公司在全球永續供應鏈影響下如何佈局他們的戰略和戰術。
除了室內課，也會安排專家到課堂演講，期末考前也會安排合適的戶外教學來讓同學更能深刻的了解知名企業的運作（如2024年安排去后里美光最先製程A3廠參訪
This course mainly conducts practical purchase and discussion, and uses various case discussions to guide everyone to think about how to achieve double wins, so that the more you buy, the more you save, and the more you can buy, the more you can make the company have greater profitability
The business is like a war scene. Although there is no sword light and shadow, it will conceal the weight of wisdom and scheming, and this weight is often in business communication and discussion. The class started with the initial understanding of business communication and discussion, and systematically explained the methods and skills of business communication, business negotiation psychology, preparation before business negotiation, and process of business negotiation.
Everyone needs to learn a discussion skills, which can form a matrix based on whether you value interests and whether you value relationships. If you pay too much attention to interests and ignore the relationship, it will become a competition; if you pay too much attention to relations and ignore the interests, it will become a retreat. To achieve common wins, we must compete for both interests and focus on relations.
The core of this is to figure out where the interests and needs of both parties are as possible through discussion. Only in this way can we achieve a common win by constantly exchanging codes. Therefore, the core of the debate is actually to understand the interests of both parties and exchange them. This is the meaning of the debate process.
At the same time, learning the new discussion law also needs to match the scene. I have 14 years of discussion experience with global purchasing managers and share the company's purchasing operations in class, so that international companies can respond to how international companies are under trade wars, tax wars, and international trade, especially how Trump 2.0, the United States observes how key companies plan their strategies and combat under the influence of global continuous supply chains.
In addition to indoor classes, experts will also be arranged to give lectures in the classroom. Before the final exam, suitable outdoor teachers will be arranged to allow students to have a deeper understanding of the operations of well-known companies (for example, in 2024, arrange to go to Houli Micron to first prepare for the A3 factory to visit.
1. 川普著作：交易的藝術
2. 劉必榮老師的談判課：利與贏
3. 中華採購協會出版：採購管理
1. Trump's work: Art of Transaction
2. Teacher Liu Birong’s discussion class: profit and reward
3. China Purchase Association Published: Purchase Management
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與40%課堂參與40% Class attendance 40% |
40 | |
| 作業20%作業20% 20% of the business |
20 | |
| 期中線上考試20%期中線上考試20% Midterm online exam 20% |
20 | |
| 期末線賞考試20%...期末線賞考試20%... Final line test 20%... |
20 |
