1343 - 品牌企劃與銷售實務
Branding and Sales Practices
教育目標 Course Target
本課程旨在強化學生在品牌行銷實務上的發想及企劃能力，以及銷售業務上的開發以及如何做到異業結盟的效果和人際關係的開發。課程採行銷實務指導和行銷實務執行以及專業人士品牌實務案例分享。
This course aims to strengthen students' thinking and planning abilities in brand marketing practices, as well as sales business development and how to achieve the effect of cross-industry alliances and the development of interpersonal relationships. The course includes practical marketing guidance and implementation, as well as brand practice case sharing by professionals.
課程概述 Course Description
本課程旨在強化學生在品牌行銷實務上的發想及企劃能力，以及銷售業務上的開發以及如何做到異業結盟的效果和人際關係的開發。課程採行銷實務指導和行銷實務執行以及專業人士品牌實務案例分享。
This course aims to strengthen students' thinking and planning abilities in brand marketing practices, as well as sales business development and how to achieve the effect of cross-industry alliances and the development of interpersonal relationships. The course includes practical marketing guidance and implementation, as well as brand practice case sharing by professionals.
參考書目 Reference Books
99%有效的故事行銷,創造品牌力
99% effective story marketing to create brand power
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出席 Attend |
30 | 平常上課時間 |
|
課程學習活動 Curriculum Learning Activities |
20 | 買賣產品過程 |
|
作業 Homework |
20 | 尋找產品 |
|
團體報告 group report |
30 | 團體書面報告 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1343
- 學分 Credit: 3-0
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上課時間 Course Time:Wednesday/5,6,7[M134]
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授課教師 Teacher:詹雅伊
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修課班級 Class:國貿系1-4
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