本課程旨在強化學生在品牌行銷實務上的發想及企劃能力，以及銷售業務上的開發以及如何做到異業結盟的效果和人際關係的開發。課程採行銷實務指導和行銷實務執行以及專業人士品牌實務案例分享。This course aims to enhance students' thinking and planning capabilities in brand marketing practice, as well as their sales business development, and how to achieve the effect of different business alliances and the development of international relationships. The course adopts marketing practice guidance and marketing practice execution and professional brand practice case sharing.
本課程旨在強化學生在品牌行銷實務上的發想及企劃能力，以及銷售業務上的開發以及如何做到異業結盟的效果和人際關係的開發。課程採行銷實務指導和行銷實務執行以及專業人士品牌實務案例分享。
This course aims to enhance students' thinking and planning capabilities in brand marketing practice, as well as their sales business development, and how to achieve the effect of different business alliances and the development of international relationships. The course adopts marketing practice guidance and marketing practice execution and professional brand practice case sharing.
99%有效的故事行銷,創造品牌力
99% effective story marketing, creating brand power
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
30 | 平常上課時間 |
| 課程學習活動課程學習活動 Course Learning Activities |
20 | 買賣產品過程 |
| 作業作業 Action |
20 | 尋找產品 |
| 團體報告團體報告 Group Report |
30 | 團體書面報告 |
