1. 同學瞭解當前國際行銷的重要理論與基本概念。
2. 幫助同學建立國際行銷之企劃基礎。
3. 藉由個案、影片與課堂的互動討論，加深同學行銷的專業能力與學習興趣。
1. Students understand the important theories and basic concepts of current international marketing.
2. Help students establish a foundation for international marketing.
3. Through interactive discussions between cases, videos and classes, deepen the professional ability and learning interest of students in marketing.
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
張國雄，國際行銷管學：建構全球行銷能力，前程文化。
精選哈佛管理評論(HBR)文章
Zhang Guoxiong, International Marketing Management: Building global marketing capabilities and future culture.
Select Harvard Management Review (HBR) articles
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | |
| 講座心得與小組章節報告講座心得與小組章節報告 Talk about the experience and group chapter report |
25 | |
| 期中報告期中報告 Midterm Report |
25 | |
| 期末考期末考 Final exam |
20 |
