The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.The aim of the Business English class is for students to enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories include: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Textbook to be decided
Textbook to be decided
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Attendance & participationAttendance & participation Attendance & participation |
20 | |
| MidtermMidterm Midterm |
15 | |
| FinalFinal Final |
15 | |
| Oral presentationsOral presentations Oral presentations |
50 |
