1259 - 行銷企劃實務
The Practice of Marketing Planning
教育目標 Course Target
本課程的目標在於有系統地探討行銷企劃的內涵，除強調重要觀念的解析，並以實例解釋實務的應用，藉以提升同學對行銷企劃實務觀念的認知，並培養同學對行銷企劃實務寫作能力，及行銷企劃實務運用能力
The goal of this course is to systematically explore the connotation of marketing planning. In addition to emphasizing the analysis of important concepts, it also uses examples to explain practical applications, so as to enhance students' understanding of the practical concepts of marketing planning, and cultivate students' writing skills in marketing planning practices, and their ability to apply marketing planning practices.
參考書目 Reference Books
行銷企劃 曾光華：邏輯、創意、執行力，四版，前程文化事業股份有限公司，2021年9月
Marketing Planning Zeng Guanghua: Logic, Creativity, Execution, Fourth Edition, Qiancheng Culture Co., Ltd., September 2021
評分方式 Grading
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配分比例 Percentage |
說明 Description |
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| 無評分方式資訊 No grading information | ||
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1259
- 學分 Credit: 2-0
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上課時間 Course Time:Thursday/3,4[M228]
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授課教師 Teacher:蔡宏毅
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修課班級 Class:企管系2-4
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