This course emphasizes a human-centered development approach rather than a technology-driven one. By applying the principles of design thinking, students will learn how to systematically explore unmet consumer needs. Through methods such as visual communication, storytelling, and prototyping, students will be able to rapidly transform innovative ideas into tangible, refined, and well-rounded solutions.
本課程強調「以人為中心」的開發理念，而非技術為中心；運用「設計思考」的概念，讓修課學生能夠瞭解如何以一個系統化的方式，深入探索消費者未被滿足的需求，以「視覺化溝通」、「說故事」、「原型製作」等設計方式，讓創新點子能更迅速地具體化、更加成熟而完整。

This course emphasizes a human-centered development approach rather than a technology-driven one. By applying the principles of design thinking, students will learn how to systematically explore unmet consumer needs. Through methods such as visual communication, storytelling, and prototype, students will be able to rapidly transform innovative ideas into tangible, refined, and well-rounded solutions.
This course emphasizes the development concept of "people-centered" rather than technology-centered; using the concept of "design thinking" to allow course students to understand how to explore the unmet needs of consumers in a systematic way, and use design methods such as "visual communication", "stories", and "prototype production" to enable innovative points to be more quickly concrete, mature and complete.

1. Claudius A. Schmitz 著, 胡佑宗譯，設計管理與策略，亞太，2003。
2. Thomas Lockwood 著, 李翠榮 李永春譯,設計思維：整合創新、用戶體驗與品牌價值, 電子工業出版社, 2012。
3. 中國生產力中心編著, 使用者體驗創新設計手冊：從顧客洞察到企業價值, 2013。
4. 資策會編著, 服務體驗工程方法指引, 2008。

1. Claudius A. Schmitz, Hu Youzong, Design Management and Strategy, Asia Pacific, 2003.
2. by Thomas Lockwood, translated by Li Cuirong Li Yongchun, Design thinking: Integrating innovation, user experience and brand value, Electronic Industry Press, 2012.
3. Editor of the China Production Capacity Center, User Experience Innovation Design Manual: Insights from Customers to Enterprise Value, 2013.
4. Guidelines for Services and Engineering Methods, 2008.