1168 - 新經濟與智慧營運專題

Special Topics on New Economy and Intelligent Operation

教育目標 Course Target

一、課程概述
本課程為管理學院整合式專題實作課程,由管理學院跨系組成師生團隊,與業界合作,針對業界實際問題進行創新思考,提出問題解決方案或原型。在問題探索與解決之實作過程中,跨系專題指導老師將搭配業師進行專題指導。
本課程將舉行二至三場設計思考工作坊,由「專業引導師」帶領各組同學,利用設計思考方法探索使用需求、定義問題、創意發想、製作原型及測試,提出符合使用者需求的問題解決方案或原型。此外,也將安排設計思考教練協助各組實際運用設計思考各項方法與技巧。在學期中和學期末,將舉辦成果發表和競賽,以鼓勵同學投入專題實作,以爭取榮譽。

二、課程目標
1. 針對實務問題,學習如何創新思考,提出問題之可能解決方案。
2. 學會運用同理心分析,蒐集資料,瞭解使用者需求並定義問題。
3. 熟悉創意發想提出問題解決的方案。
4. 培養設計與實作產品、服務或營運模式原型的能力。
5. 瞭解創意構想及原型測試如何協助解決問題。
6. 學習特定產業或領域的實務知識。
7. 增進跨領域溝通與團隊合作之能力。

1. Course Overview
This course is an integrated thematic practical course of the School of Management. A cross-departmental team of teachers and students from the School of Management forms a team to cooperate with the industry to conduct innovative thinking on actual problems in the industry and propose solutions or prototypes. During the implementation process of problem exploration and solution, cross-department thematic instructors will work with industry teachers to provide thematic guidance.
This course will hold two to three design thinking workshops. Each group of students will be led by a "professional facilitator" to use design thinking methods to explore user needs, define problems, create creative ideas, make prototypes and tests, and propose problem solutions or prototypes that meet user needs. In addition, design thinking coaches will be arranged to assist each group in the practical application of design thinking methods and techniques. During the middle and end of the semester, results presentations and competitions will be held to encourage students to engage in special projects and strive for honors.

2. Course Objectives
1. For practical problems, learn how to think innovatively and propose possible solutions to the problems.
2. Learn to use empathy analysis, collect data, understand user needs and define problems.
3. Be familiar with creative ideas and come up with solutions to problems.
4. Develop the ability to design and implement product, service or business model prototypes.
5. Understand how creative ideation and prototype testing can help solve problems.
6. Learn practical knowledge in a specific industry or field.
7. Improve cross-disciplinary communication and teamwork capabilities.

參考書目 Reference Books

採用教師自編上課教材
參考書籍如下:
1.設計思考入門線上課程(https://www.youtube.com/watch?v=kw3HWluh8GI&list=PLKpy-Jhui_BrVxZudaQoRwUJDIngArVB8&index=2)
2.Larry Leifer等著,周宜芳譯(2019)。設計思考全攻略(Design Thinking Playbook)。台北:天下雜誌。
3.Tim Brown著,吳莉君譯(2010)。設計思考改造世界(Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation)。台北:聯經出版公司。
4.Ellen Lupton著,林育如譯(2012)。圖解設計思考:好設計,原來是這樣「想」出來的!(Graphic Design Thinking: Beyond Brainstorming)。台北:商周出版。
5.日經設計編輯部著,陳光棻譯(2016)。設計思考第一現場:由創意思考案例入手,讓您從發想到實踐,輕鬆駕馭最貼近顧客需求的商業新模式(実践デザイン・シンキング)。台北:中國生產力中心。

Use teachers’ self-compiled teaching materials
Reference books are as follows:
1. Introductory online course on design thinking (https://www.youtube.com/watch?v=kw3HWluh8GI&list=PLKpy-Jhui_BrVxZudaQoRwUJDIngArVB8&index=2)
2. Larry Leifer et al., translated by Zhou Yifang (2019). Design Thinking Playbook. Taipei: Tianxia Magazine.
3. Written by Tim Brown, translated by Wu Lijun (2010). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Taipei: Lianjing Publishing Company.
4. Written by Ellen Lupton, translated by Lin Yuru (2012). Illustrated design thinking: Good design turns out to be "thought out" like this! (Graphic Design Thinking: Beyond Brainstorming). Taipei: Shangzhou Publishing House.
5. Written by Nikkei Design Editorial Department, translated by Chen Guangfen (2016). The first scene of design thinking: Starting with creative thinking cases, you can move from idea to practice and easily control the new business model that is closest to customer needs (実practice デザイン・シンキング). Taipei: China Productivity Center.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
平時練習與作業(含期中報告、彈性學習)
Daily exercises and homework (including midterm reports, flexible learning)
30
期末專題成果
Final topic results
40
課堂參與(上課出席、指導老師meeting、專題團隊參與)
Class participation (attendance in class, meeting with instructor, participation in thematic team)
30

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1168
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Tuesday/10,11,12[M472]
  • 授課教師 Teacher:
    黃延聰/吳祉芸/張伊婷
  • 修課班級 Class:
    共選修3,4(管院開)
  • 選課備註 Memo:
    此為專題課程,欲修習本課程者需參加6月初選課說明會(線上說明會6月11日下午13:00),採人工加選,不開放網路選課。
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 23 人

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