數位媒體已是現在最常使用的行銷管道，本課程用多元角度的方式，講解數位媒體平台及網頁設計的概念，配合實作應用，於課堂中習得數位網頁平台建構知能。
主要包含：網路及跨平台應用概念、網頁設計邏輯/流程/語法/實務、相關軟體操作。Digital media is the most commonly used marketing pipeline now. This course uses a multi-angle approach to explain the concepts of digital media platforms and web design, and in conjunction with practical applications, we can learn the knowledge of digital web platform construction in the classroom.
It mainly includes: network and cross-platform application concepts, web design logic/process/grammar/implementation, and related software operations.
自編教材
Self-edited textbooks
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率與學習態度出席率與學習態度 Attendance and learning attitude |
20 | |
| 小組(個人)討論與報告小組(個人)討論與報告 Group (personal) discussion and report |
20 | |
| 期中考期中考 Midterm exam |
25 | |
| 期末考期末考 Final exam |
35 |
