本課程為使學生瞭解蘭花栽培技術、產業現況與經營管理的規律及理論知識和技能。課程內容包含：
蘭花栽培技術如組織培養、育種、催花梗與抑花梗、儲運技術
蘭花品種權與產業全球化布局
人工培植拖鞋蘭與CITES出口許可證
蘭花經營管理
主要目的是實現學生能夠學以致用。

This course is designed to enable students to understand orchid cultivation technology, industry status, business management rules and theoretical knowledge and skills. Course content includes:
Orchid cultivation techniques such as tissue culture, breeding, peduncle promotion and peduncle suppression, storage and transportation technology
Orchid variety rights and industrial globalization
Artificially cultivated slipper orchid and CITES export license
Orchid management
The main purpose is to enable students to apply what they have learned.

#蘭花農場之經營管理。林月金、賴本智。1991。台灣農業經營研討會專集。pp.225-238。
#臺灣國蘭產業及外銷作業調查。洪惠娟、郭佩琪、魏芳明。2010。臺中區農業改良場研究彙報 109：29-40。
#全球蘭花發展現況與未來展望兼論我國蝴蝶蘭與文心蘭發展策略。楊玉婷。2010。台灣經濟研究月刊 33：36-41。
#淺談台灣蝴蝶蘭王國-國力分析與領土擴張之道。李易航、許仁弘、陳添進、吳金洌。2011。植物種苗生技 25：62-67。
#台灣蘭花行銷國際藍海策略之研究。蔡欣怡。2012。國立臺北大學公共行政暨政策學系碩士論文。
#擲物品種權面面觀-植物品種權與產業全球化布局-以蝴蝶蘭為例。傅子煜。2012。農政與農情 238：1-8。
#實用花卉園藝技術：蝴蝶蘭栽培與生產。作者： 市橋正一, 三位正洋。譯者： 邱永正, 許世炫, 沈榮壽, 徐善德, 蔡媦婷, 陳彥銘。2020。ISBN：9789577638762。
#蘭花商業模式之研究 －以 S個案 公司為例。林明星。2020。國立嘉義大學管理學院碩士在職專班碩士技術報告。
#以政府補助計畫之角度建構蘭花產業價值鏈。薛招治、王俊傑、陳佳玟。2022。應用經濟論叢 112：1-47。
#台灣蝴蝶蘭產業分析。陳柏儒。2023。國立高雄科技大學國際企業系碩士論文。

#Orchid farm management. Lin Yuejin, Lai Benzhi. 1991. Special collection of Taiwan Agricultural Management Seminar. pp.225-238.
#Taiwan Orchid industry and export operations survey. Hong Huijuan, Guo Peiqi, Wei Fangming. 2010. Taichung District Agricultural Improvement Field Research Report 109: 29-40.
#Global orchid development status and future prospects also discuss the development strategies of Phalaenopsis and Oncidium in China. Yang Yuting. 2010. Taiwan Economic Research Monthly 33: 36-41.
#A brief discussion on Taiwan’s Phalaenopsis Kingdom-National Power Analysis and Territorial Expansion. Li Yihang, Xu Renhong, Chen Tianjin, Wu Jinzhen. 2011. Plant Seedling Biotechnology 25: 62-67.
#Research on the international blue ocean strategy of Taiwan Orchid Marketing. Cai Xinyi. 2012. Master's thesis, Department of Public Administration and Policy, National Taipei University.
#Anspects of plant variety rights - plant variety rights and industrial globalization - taking Phalaenopsis as an example. Fu Ziyu. 2012. Agricultural Politics and Agricultural Situation 238: 1-8.
#Practical Flower Gardening Technology: Phalaenopsis Cultivation and Production. Authors: Masaichi Ichihashi and Masahiro San. Translators: Qiu Yongzheng, Xu Shixuan, Shen Rongshou, Xu Shande, Cai Yuting, Chen Yanming. 2020. ISBN: 9789577638762.
Research on #Orchid Business Model - Taking Case Company S as an example. Lin Mingxing. 2020. Technical report of the in-service master's degree program at the National Chiayi University School of Management.
#Constructing the orchid industry value chain from the perspective of government subsidy programs. Xue Zhaozhi, Wang Junjie, Chen Jiawen. 2022. Journal of Applied Economics 112:1-47.
#Taiwan Phalaenopsis Industry Analysis. Chen Boru. 2023. Master's thesis, Department of International Business, National Kaohsiung University of Science and Technology.