本課程針對各項演出相關活動所需提供之企畫內容、企畫概念與可執行之規劃方向、宣傳、行銷等項目分別解析，同時對於企劃、執行、實作等部分給予學生完整概念與學習方向，增進未來職能具備之能力。
能兼具表演藝術相關理論知識
具備專業領域（展演、創作）及實務運用、規劃執行能力
具備將專業技能運用在跨領域產業之能力
具備認知各式表演藝術的能力

This course analyzes the planning content, planning concepts and executable planning directions, publicity, marketing and other projects required for various performance-related activities. It also provides students with a complete concept and learning direction for planning, execution, implementation and other parts to enhance their future functional abilities.
Be able to possess theoretical knowledge related to performing arts
Possess professional field (performance, creation) and practical application, planning and execution capabilities
Ability to apply professional skills in cross-disciplinary industries
Ability to recognize various performing arts

1. 藝術管理/ 夏學理、鄭美華、陳曼玲、周一彤、方顗茹、陳亞平編著，台北市: 五南文化事業公司（2009）。
2. 華麗舞台的深夜告白---賣座演出製作秘笈/林佳瑩、趙靜瑜著，有樂出版事業有限公司(2018年3月)
3. 全方位企劃撰寫全書/戴國良著，商周出版。(2010)
4．票房行銷 Standing Room Only/原著:飛利浦‧科特勒、瓊安‧雪芙 Philip Katler& Joanne Scheff ，譯著: 高登第，台北 遠流出版社。(1998年4月初版)
5. 我國交響樂團產業之研究/何康國著，台北市: 小雅音樂有限公司(94年4月初版)
6. 展演機構營運效益研析/夏學理著，第一數位典藏股份有限公司。(100年2月)

1. Arts Management/Compiled by Xia Xuelia, Zheng Meihua, Chen Manling, Zhou Yitong, Fang Yiru, and Chen Yaping, Taipei: Wunan Cultural Corporation (2009).
2. Late Night Confessions on a Gorgeous Stage --- Tips for Producing Blockbuster Performances/written by Lin Jiaying and Zhao Jingyu, Youle Publishing Co., Ltd. (March 2018)
3. Comprehensive planning and writing of the entire book/written by Dai Guoliang, published by Shang and Zhou Dynasties. (2010)
4. Box Office Marketing Standing Room Only/Original work: Philip Katler & Joanne Scheff, Translation: Gordon, Taipei Yuanliu Publishing House. (First edition in April 1998)
5. Research on my country’s symphony orchestra industry/written by He Kangguo, Taipei City: Xiaoya Music Co., Ltd. (first edition in April 1994)
6. Analysis of Operational Benefits of Performance Organizations/Xia Xueli, First Digital Archives Co., Ltd. (February 100)