本課程針對各項演出相關活動所需提供之企畫內容、企畫概念與可執行之規劃方向、宣傳、行銷等項目分別解析，同時對於企劃、執行、實作等部分給予學生完整概念與學習方向，增進未來職能具備之能力。
能兼具表演藝術相關理論知識
具備專業領域（展演、創作）及實務運用、規劃執行能力
具備將專業技能運用在跨領域產業之能力
具備認知各式表演藝術的能力This course analyzes the corporate content, corporate concepts, and implementation planning directions, publicity, marketing and other items required for performance-related activities. At the same time, students are given complete concepts and learning directions for planning, execution, and implementation, so as to enhance their ability to prepare for future abilities.
Can have both relevant theory knowledge of performance art
Have professional fields (exhibition, creation) and practical application and planning capabilities
Ability to apply professional skills to cross-domain industries
Ability to know all kinds of performance art
1. 藝術管理/ 夏學理、鄭美華、陳曼玲、周一彤、方顗茹、陳亞平編著，台北市: 五南文化事業公司（2009）。
2. 華麗舞台的深夜告白---賣座演出製作秘笈/林佳瑩、趙靜瑜著，有樂出版事業有限公司(2018年3月)
3. 全方位企劃撰寫全書/戴國良著，商周出版。(2010)
4．票房行銷 Standing Room Only/原著:飛利浦‧科特勒、瓊安‧雪芙 Philip Katler& Joanne Scheff ，譯著: 高登第，台北 遠流出版社。(1998年4月初版)
5. 我國交響樂團產業之研究/何康國著，台北市: 小雅音樂有限公司(94年4月初版)
6. 展演機構營運效益研析/夏學理著，第一數位典藏股份有限公司。(100年2月)
1. Art Management/Editors by Xia Xuesheng, Zheng Meihua, Chen Manling, Zhou Yitong, Fang Yanru, and Chen Yaping, Taipei City: Wunan Cultural Affairs Company (2009).
2. Late-night confession on Huali stage---Selling Performance Production Tips/Written by Lin Jiayan and Zhao Jingyu, Youle Publishing Industry Co., Ltd. (March 2018)
3. Comprehensively planned to write the whole book/Written by Dai Guoliang, published by Shang and Zhou dynasties. (2010)
4. Box Office Marketing Standing Room Only/Original: Philip Katler & Joanne Scheff, translated by: Gordondi, Taipei Far Flow Publishing House. (Early published in April 1998)
5. Research on my country's Communications Group Industry/Written by He Kangguo, Taipei City: Xiaoya Music Co., Ltd. (Early published in April 1994)
6. Research and analysis of the operating benefits of exhibition institutions/San Xue, First Digital Collection Co., Ltd. (February 100)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂出席課堂出席 Class attendance |
30 | 課堂出席為授課之最重要之一炬 |
| 作業作業 Action |
10 | 配合克騰需求繳交作業 |
| 實作參與實作參與 Actual participation |
20 | 配合該課程實作之參與 |
