7094 - 品牌形象設計專題
Seminar on Brand Image Design
教育目標 Course Target
1.瞭解當代品牌形象設計的脈絡。
2.從符號消費的意義探討當代品牌形象意義。
3.透過系統設計⽅法建構品牌形象設計實務。
1. Understand the context of contemporary brand image design.
2. Discuss the meaning of contemporary brand image from the perspective of symbolic consumption.
3. Construct brand image design practice through system design methods.
參考書目 Reference Books
品牌創造：從概念設計到⾏銷宣傳，全⽅位打造熱銷品牌
村尾隆介 /鍾嘉惠譯/台灣東販 2020/10/28
好策略的關鍵：策略⼤師從觀念到實作完整教戰，教你⼀步步擬訂好策略
理查．魯梅特Richard P. Rumelt 李芳齡譯/商業周刊 /2022/09/23
Brand Creation: From concept design to marketing promotion, create a hot-selling brand in an all-round way
Ryusuke Murao / Translated by Chung Jiahui / Taiwan Dongbu 2020/10/28
The key to a good strategy: The strategy master teaches you from concept to implementation, teaching you step by step to formulate a good strategy
Richard. Richard P. Rumelt Translated by Li Fanling/Business Weekly/2022/09/23
評分方式 Grading
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配分比例 Percentage |
說明 Description |
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作業 Homework |
20 | |
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課堂參與討論 Participate in class discussions |
20 | |
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報告 report |
20 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 7094
- 學分 Credit: 0-3
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上課時間 Course Time:Wednesday/6,7,8[工設館]
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授課教師 Teacher:許和捷
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修課班級 Class:工設碩1,2
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選課備註 Memo:開放在職專班選修。開放隨班附讀。
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