1.瞭解當代品牌形象設計的脈絡。
2.從符號消費的意義探討當代品牌形象意義。
3.透過系統設計⽅法建構品牌形象設計實務。1. Understand the connection between contemporary brand image design.
2. Explore the meaning of contemporary brand image from the meaning of symbol consumption.
3. Construct brand image design practice through system design methods.
品牌創造：從概念設計到⾏銷宣傳，全⽅位打造熱銷品牌
村尾隆介 /鍾嘉惠譯/台灣東販 2020/10/28
好策略的關鍵：策略⼤師從觀念到實作完整教戰，教你⼀步步擬訂好策略
理查．魯梅特Richard P. Rumelt 李芳齡譯/商業周刊 /2022/09/23
Brand creation: From concept design to marketing promotion, create a popular brand in all aspects
Takasuke Murao / Translation of Long Jiahui/Taiwan Dongbei 2020/10/28
The key to good strategies: Strategy masters go from observing to implementing a complete war, and teach you how to plan good strategies step by step
Richard. Richard P. Rumelt Li Fang's translation/Business Weekly/2022/09/23
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 作業作業 Action |
20 | |
| 課堂參與討論課堂參與討論 Class Participation and Discussion |
20 | |
| 報告報告 report |
20 |
