文化創意產業為開發國家中重要的產業政策，文化魅力結合產業創意所形成的文化創意產業市場，產業鏈與文化輸出成為各國重要發展政策(例如韓風與Cool Britian)透過相關文創政策推動帶動整體經濟發展並打造城市地方獨有的觀光特色。本課程目標除介紹文化創意產業的歷史沿革，文化創意產業發產現況，更著重在透過文化創意融入商品設計，探討文化創意融入品牌個性，設計消費者體驗歷程，打造餐旅產業的品牌競爭力。課程設計透過企業參訪與個案研究討論，了解文化創意品牌經營與行銷專案管理。
Cultural Creative Industry is an important industry policy in the developing countries. Cultural charm combines the cultural creative industry market formed by industry creativity. The industry chain and cultural output have become important development policies in various countries (such as Korean style and Cool British) through the promotion of relevant cultural creation policies to drive overall economic development and create unique tourist characteristics in cities and places. In addition to introducing the historical evolution of cultural creativity and the current development of cultural creativity, this course aims to integrate cultural creativity into product design, explore cultural creativity into brand personality, design consumer experience, and create brand competition for catering and tourism industries. Course design understands cultural creative brand management and marketing project management through corporate visits and case research discussions.
The cultural and creative industries have been seen to become increasingly important to economic especially in hospitality of Taiwan. In the fast changing market, is challenged by a number of important issues. It must take advantage of its own strengths to re-organize the industrial chain, create demands and formulate marketing strategy through multi-disciplinary cooperation. The module of hospitality for cultural and creative industry focuses on how the hospitality sector itself is understood and functions in practice. However, the aim of this module are 1) to examine the application of marketing theory to cultural hospitality industries 2) to introduce and explore the significance of hospitality marketing, 3) to analyze the role of marketing in the public, private and non-profit sectors of cultural industries 4) to provide an understanding of the tools and techniques required to design a marketing plan in the cultural hospitality sector, 5) to develop an understanding of the cultural industries audiences. This module will help student to develop a better understanding of the cultural industry, both conceptually and empirically and in organizational, spatial and historical terms. Students will obtain the knowledge of key concepts and theoretical models of culture and creative in hospitality after completion this course.
The cultural and creative industries have been seen to become increasingly important to economic especially in hospitality of Taiwan. In the fast changing market, is challenged by a number of important issues. It must take advantage of its own strengths to re-organize the industrial chain, create demands and formula marketing strategy through multi-disciplinary cooperation. The module of hospitality for cultural and creative industry focuss on how the hospitality sector itself is understand and functions in practice. However, the aim of this module are 1) to examine the application of marketing theory to cultural hospitality industries 2) to introduce and explore the significance of hospitality marketing, 3) to analyze the role of marketing in the public, private and non-profit sectors of cultural industries 4) to provide an understanding of the tools and techniques required to design a marketing plan in the cultural hospitality sector, 5) to develop an understanding of the cultural industries audiences. This module will help student to develop a better understanding of the cultural industry, both conceptually and empirically and in organizational, spatial and historical terms. Students will obtain the knowledge of key concepts and theoretical models of culture and creative in hospitality after completion this course.
授課教授編選章節閱讀
文化創意產業理論與實務 (周德禎主編/五南出版)
文化創意產業概論 (夏學理主編/五南出版)
創意生態 (john Howkins/李明譯/典藏)
好創意，更要好管理 (鄭秋霜/三采)
Teaching professors to select chapters for reading
Cultural Creative Industry Theory and Practice (edited by Zhou Detang/Published by Wunan)
Overview of cultural creativity (Editor of Xia Xuesheng/Published by Wunan)
Creative Ecology (john Howkins/Li Minglu/Collection)
Very creative, better manage (Zheng Qiushuang/Sancai)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
20 | |
| 課堂參與課堂參與 Class Participation |
20 |
