6145 - Marketing Analytics 英授 Taught in English
Marketing Analytics
教育目標 Course Target
1. Understand and utilize the concepts and analysis framework of marketing management.
2. Cultivate the ability to observe and analyze corporate marketing activities.
3. Training the ability to collect, interpret and analyze marketing intelligence.
4. Establish the ability to make and execute marketing decisions.
5. Develop advanced knowledge and research capabilities on specific marketing topics.
1. Understand and utilize the concepts and analysis framework of marketing management.
2. Cultivate the ability to observe and analyze corporate marketing activities.
3. Training the ability to collect, interpret and analyze marketing intelligence.
4. Establish the ability to make and execute marketing decisions.
5. Develop advanced knowledge and research capabilities on specific marketing topics.
參考書目 Reference Books
1. Textbook：Marketing Management, 16th edition, by Kotler/Keller/Chernev, Pearson Education, Inc. 2022
2. Journal Papers:TBA
3. Case Studies:TBA
1. Textbook: Marketing Management, 16th edition, by Kotler/Keller/Chernev, Pearson Education, Inc. 2022
2. Journal Papers:TBA
3. Case Studies:TBA
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class attendance and participation Class attendance and participation |
10 | |
|
Group project Group project |
30 | |
|
Term Project Term Project |
30 | |
|
Final exam Final exam |
30 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6145
- 學分 Credit: 0-3
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上課時間 Course Time:Monday/2,3,4[M243]
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授課教師 Teacher:莊旻潔
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修課班級 Class:國企碩學程1
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選課備註 Memo:English-Taught Course for All-Major Senior/Graduate Students
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