1. Understand and utilize the concepts and analysis framework of marketing management.
2. Cultivate the ability to observe and analyze corporate marketing activities.
3. Training the ability to collect, interpret and analyze marketing intelligence.
4. Establish the ability to make and execute marketing decisions.
5. Develop advanced knowledge and research capabilities on specific marketing topics.1. Understand and utilize the concepts and analysis framework of marketing management.
2. Cultivate the ability to observe and analyze corporate marketing activities.
3. Training the ability to collect, interpret and analyze marketing intelligence.
4. Establish the ability to make and execute marketing decisions.
5. Develop advanced knowledge and research capabilities on specific marketing topics.
1. Textbook：Marketing Management, 16th edition, by Kotler/Keller/Chernev, Pearson Education, Inc. 2022
2. Journal Papers:TBA
3. Case Studies:TBA
1. textbook: marketing management, 16TH edition, don't K OTL 2/Keller/C Herne V, Pearson education, Inc. 2022
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class attendance and participationClass attendance and participation class attendance and participation |
10 | |
| Group projectGroup project group project |
30 | |
| Term ProjectTerm Project term project |
30 | |
| Final examFinal exam final exam |
30 |
