■ 課程目標及內涵 (Course Objectives and Contents)
拓視野 打勝仗
• 視野-拜國際領導人為師
借鏡Nike創辦人奈特、Uniqlo創辦人柳井正、世界最有影響力 的領導人梅克爾，學習轉型領導力。
• 實戰-長青企業創辦人現身說法
特聘經歷企業生命週期之創辦人施振榮擔任總引導，傳承領導 智慧。
• 造局-再造領導風格大展新局
剖析自身企業生命週期，調整管理風格，建構高績效互補戰隊。
拆解領導方程式，學習成功典範
一、「創業-奈特學」
初創企業成功四要素
NIKE創辦人奈特：「人生即是成長，不成長便死亡」
•熱愛跑步的業餘運動者，如何帶領四個魯蛇打造運動帝國， 成為世界級企業領導人？
NIKE創辦人菲爾‧奈特唯一授權回憶錄，躲在勾勾背後的人，首度公開他的故事。
24歲的瘋狂點子、向父親借50美元創業，
成就了年收超過300億美元的企業王國。
「就讓別人說我的想法瘋狂吧……繼續跑下去就對了！」
他毫無保留地寫下，創業路上的初心及勇氣，
最真實、深入的NIKE創業傳奇，首度解密！
二、「擴張-柳井正學」
成熟企業經營者的四項能力
•UNIQUO創辦人柳井正：「只有渴望成長，並為此做好準備的人才有未來」
•敗家二代，如何將經營不善的店面變成全球潮流先驅， 夕陽變黃金？
「只有渴望成長，並為此做好準備的人才有未來」──UNIQLO創辦人‧柳井正
這是一本價值1.8兆日圓的筆記！
柳井正邀請你來超越柳井正
他曾是位失敗的經營者，經歷過所有員工都辭職，只留下一人的窘境。
在幾度跌倒，繳交大量學費後，柳井正將經營實踐中獲得的體認，毫無保留傾囊相授，藉此引領比他更優秀的人才，以他的失敗為鑑，少走冤枉路，獲得更大成就。真正的成功者，並非一般定義的精英，而是將自己的事業視為生命，為之奮鬥的人。當你為人生及工作立下目標，就已經踏上經營者的道路了。
三、「成熟-梅克爾學」
企機轉型的巧實力
•德國總理梅克爾：「只要能推進一步，我就願意妥協」
•牧師之女，如何在男人世界獨樹一幟，成為地表最有權勢 的政治領袖？
地球上最有權勢女性
改變歐洲的政治家
梅克爾，歐洲最強大經濟體的領導人
出身東德、三度蟬聯德國總理，執政期將超越柴契爾夫人。
梅克爾帶領歐洲走過歐債風暴，再造德國經濟奇蹟，
她如何在20年內崛起？為何能深得人心？
【本課程邀請之客座教授】
1.產業導師: 施振榮 / 宏碁集團創辦人
2.三學引導: 郭奕伶 / 商周集團執行長
3.活動引導: 吳兆田 / 歷奇國際有限公司創辦人
■ Course Objectives and Contents
Expand the vision and fight
• Vision-Being an international leader as a teacher
He learns transformation leadership with Nike founder Knight, Uniqlo founder Masato Yanai, and the world's most influential leader Mekel.
• Fighting - Changqing Enterprise Founder's Presentation
Shi Zhenrong, the founder of the life cycle of the enterprise, was appointed as the general guide and inherited the wisdom of the leadership.
• Building a plan - recreating the leadership style to show a new situation
Analyze the life cycle of your own enterprise, adjust the management style, and build a high-performance mutual complementary team.
Disassemble the lead equation and learn the success proof
1. "Initiative-Knights"
Four elements of successful start-up enterprise
NIKE founder Knight: "Life is growth, and if you don't grow, you will die."
•How can an survivor who loves running, lead four rustlers to build a sports empire and become a world-class enterprise leader?
NIKE founder Fier Knight's only authorization to recall the memory, hiding behind the hook, reveals his story for the first time.
A 24-year-old crazy son who borrowed $50 from his father to start a business.
It has created a corporate kingdom with an annual revenue of more than US$30 billion.
"Just let others say my thoughts go crazy... Just keep running!"
He wrote without reservation about his original intention and courage on the road to creation,
The most authentic and in-depth NIKE entrepreneurial legend is declassified for the first time!
2. "Expand-Sashi Yanai"
Four abilities of mature enterprise operators
•UNIQUO founder Masashi Yanai: "Only those who desire to grow and prepare for this will have a future."
•How can the second generation of the Bang family turn badly into a global trend pioneer and turn the sun into gold?
"Only those who desire to grow and prepare for this will have a future" - UNIQLO founder Masashi Yanai
This is a note worth 1.8 trillion yen!
Yanai Masato invites you to surpass Yanai Masato
He was a failed operator, and he had worked as a vocation for all employees, leaving only one person behind.
After falling a few times and paying a lot of academic fees, Yanai Masato will give the personal knowledge he has gained during his practice without any reservation, so as to attract talents who are better than him, and use his failure as a pretext to avoid detours and avoid detours , achieve greater achievements. A true successful person is not an elite who is generally defined, but a person who regards his business as life and fights for it. When you set goals for life and work, you have already embarked on the path of a businessman.
3. "Maturity-Macer School"
The clever and practical power of enterprise transformation
•German President Mekel: "As long as I can push further, I will be willing to cooperate."
•How can the daughter of the pastor be alone in the men's world and become the most authoritative political leader on the surface?
The most empowered woman on earth
The politician who changed Europe
Mekel, the leader of Europe's most powerful economic organization
He was born in Dong Ge and was the chief executive of Germany for three times. His political life will surpass Mrs. Chaichier.
Mekel led Europe through the European storm and recreated the German economic miracle.
How did she rise in 20 years? Why can it be deeply loved by people?
[Invited Guest Professors for this course]
1. Industry instructor: Shi Zhenrong / Acer Group founder
2. Three-school guide: Guo Yiling / Executive Director of Shang and Zhou Group
3. Activity guide: Wu Zhaotian / Founder of Viaqi International Co., Ltd.
1. 《梅克爾傳》出版社：商業周刊，出版日期：2014/06/12，作者：史帝芬．柯內留斯；★德國亞馬遜書店暢銷榜No.1，歐洲各大媒體聯袂好評
2. 《跑出全世界的人：NIKE創辦人菲爾・奈特夢想路上的勇氣與初心》，出版社：商業周刊，
出版日期：2016/6/30，作者：菲爾奈特；★Amazon商業傳記類排行榜TOP1
3. 《經營者養成筆記》出版社：商業周刊，出版日期：2017/5/4，作者：柳井正；★日本熱銷十萬本以上！
1. "Mekel" Publishing House: Business Weekly, Publication Date: 2014/06/12, Author: Stifin. Conerus; ★Germany Amazon Bookstore Sales List No.1, European major media are well-received
2. "People Who Runs Across the World: The Courage and Original Aspiration of NIKE Founder Fill Knight on the Road to Dream", Publisher: Business Weekly,
Publication date: 2016/6/30, author: Fernett; ★Top1 of Amazon Business Journal rankings
3. "Businessman's Nursing Notes" Publisher: Business Weekly, Publication Date: 2017/5/4, Author: Yanai Masashi; ★Hot sold in Japan for more than 100,000 copies!
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂綜合表現課堂綜合表現 Comprehensive performance of classes |
50 | |
| 期末報告期末報告 Final report |
50 |
