課程目標
1. 強化危機意識與預警能力
幫助企業CEO識別潛在危機，了解危機來源及可能影響，並建立危機預警機制。
2. 提升快速應對與決策能力
提供系統化的危機應對策略，訓練CEO在高壓情境下做出果斷而有效的決策。
3. 優化危機溝通與形象管理
增強CEO在危機情境下的溝通能力，掌握對內穩定團隊、對外維護聲譽的技巧。
4. 建構危機後的復原與永續經營策略
協助CEO制定長期聲譽重建計畫，將危機轉化為未來發展的契機。
課程內涵
1. 危機管理的基礎理論與實務應用
- 危機的定義與類型：財務、法律、網路公關、品牌信任等
- 危機管理的三大階段：預防、應對、恢復
- 危機預警系統的建立：透過數據監控、內部審核及外部環境評估
2. 危機應對的策略與流程
- 危機處理的黃金時間原則（72小時）
- 危機應對三要素：訊息透明、快速決策、資源調配
- 危機應對策略：如何有效掌控局勢並避免次生危機
3. 危機溝通與媒體應對技巧
- 危機情境下的**內外部溝通策略**：透明化與一致性的重要性
- 與媒體互動的技巧：準備新聞稿、新聞記者會及回應記者提問
- 利用社群媒體化解危機：建立**正向輿論聲量**
4. 危機後復原與聲譽重建
- 危機影響的短中長期分析與處理方法
- 聲譽重建的五大步驟：從**問題修復到形象再造
- 建立企業韌性文化：內化危機管理流程，轉化為長期競爭優勢
5. 實務案例分析與演練
- 成功案例：三星Note 7、台積電網路攻擊、聯合航空公關危機等
- 失敗案例：波音737 MAX危機、Facebook數據洩露等
- 小組模擬與個案討論：CEO快速反應與決策訓練
課程設計特色
- 實務導向：結合企業實例與模擬演練，將理論應用於實際場景。
- 互動參與：採用小組討論與即時回饋，促進CEO之間的經驗分享。
- 專業工具應用：引入如PEST分析、輿情監控工具、聲譽修復矩陣等實用工具，提升學員操作能力。
Course Target
1. Strengthen the ability to recognize and alert the crisis
Help corporate CEOs identify potential crisis, understand the sources and possible impacts of crisis, and establish a crisis warning mechanism.
2. Improve your ability to respond quickly and make decisions
Provide systematic crisis-related strategies, and train CEOs make decisive and effective decisions in high pressure situations.
3. Optimize crisis communication and image management
Enhance CEO's communication skills in crisis situations and master the skills of internal stability teams and external maintenance.
4. Construction of recovery after a crisis and sustainable operation strategy
Assist the CEO to formulate long-term reputation reconstruction plans to transform the crisis into a future development.
Course content
1. Basic theories and practical applications of crisis management
- Definition and type of crisis: finance, law, online responsibilities, brand trust, etc.
- Three major stages of crisis management: prevention, response, and recovery
- Establishment of a crisis warning system: through data monitoring, internal audit and external environment assessment
2. Strategies and processes that crisis should be
- Golden time principle for crisis treatment (72 hours)
- Crisis should be based on three elements: information transparency, rapid decision-making, resource allocation
- Crisis-Responsible Strategies: How to Effectively Control the Counter-Results and Avoid Secondary Crisis
3. Crisis communication and media matching skills
- **Internal and external communication strategies in crisis situations**: The importance of transparency and consistency
- Skills for interacting with media: Prepare news, news reporters and responders' comments
- Use social media to resolve crises: establish **positive voice**
4. Restore and reputation reconstruction after crisis
- Short- and medium-term analysis and treatment methods of crisis impact
- Five major steps to rebuilding reputation: from ** problem repair to image reconstruction
- Establish an enterprise culture: internalized crisis management process, transform it into long-term competitive advantages
5. Actual case analysis and practice
- Successful cases: Samsung Note 7, Taiwan Internet Attack, United Airlines Resident Crisis, etc.
- Failure cases: Boeing 737 MAX crisis, Facebook data ejaculation, etc.
- Group simulation and case discussion: CEO quick response and decision training
Course design features
- Practical direction: combine enterprise examples and simulation practices to apply theoretical discussions to actual scenes.
- Interactive participation: Use group discussions and real-time feedback to promote experience sharing between CEOs.
- Professional tool application: introduce practical tools such as PEST analysis, situation monitoring tools, and reputation repair mechanisms to improve the operational ability of students.
Harvard Business Essentials: Crisis Management: Master the Skills to Prevent Disasters
by Harvard Business Review
In today's volatile work environment, avoiding disaster is more important than ever. Crisis Management helps managers identify, manage, and prevent potential crises. Full of tips and tools on how to prepare an emergency list and how to utilize precrisis resources, this book shows managers how to shepherd their teams from crisis to success. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience and are especially valuable for the new manager. To assure quality and accuracy, a specialized content adviser from a world-class business school closely reviews each volume. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
Harvard Business Essentials: Crisis Management: Master the Skills to Prevent Disasters
by Harvard Business Review
In today's volatile work environment, avoiding disaster is more important than ever. Crisis Management helps managers identify, manage, and prevent potential crises. Full of tips and tools on how to prepare an emergency list and how to utilize precrisis resources, this book shows managers how to shepherd their teams from crisis to success. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guidelines are carefully crafted to provide a highly practical resource for readers with all levels of experience and are Especially valuable for the new manager. To assure quality and accuracy, a specialized content adviser from a world-class business school closely reviews each volume. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出缺勤出缺勤 Absent from work |
30 | |
| 平時作業平時作業 Normal operation |
70 |
