課程目標 (Course Objectives)
本課程基於《Crisis Management: Leading in the New Strategy Landscape》的核心觀點與理論，結合實務案例與模擬演練，致力於達成以下目標：
1. 掌握危機管理的核心理論與實務
透過學習危機的識別、預防、應對和復原全過程，學生將理解危機管理在組織運營中的關鍵角色。
2. 強化危機預警與風險評估能力
學生將學習分析潛在危機來源，運用風險評估模型，掌握危機早期預警的方法與策略。
3. 提升危機溝通與決策技巧
學會如何在壓力情境下制定關鍵決策，協調內外部溝通，應對多方利益相關者的需求與壓力。
4. 建立全球化視野與文化敏感性
認識不同國家與文化背景下的危機應對方式，並學習如何在國際環境中有效協作與管理危機。
5. 發展危機後復原與組織學習能力
探討危機後的品牌重建、組織恢復與持續改進機制，讓學生具備更長期的危機管理視角。

課程內涵 (Course Contents)涵蓋以下核心模組：
1. 危機管理基礎概念 (Fundamentals of Crisis Management)
- 定義與範疇：危機的類型（自然災害、技術危機、聲譽危機等）。
- 危機管理的發展歷史與學科框架。
- 危機生命周期：預防、應對與復原的系統性流程。
2. 危機預測與風險管理 (Crisis Anticipation and Risk Management)
- 危機來源的識別與風險評估模型。
- 早期預警系統的設計與應用。
- 案例分析：企業如何成功或失敗地預測危機。
3. 危機管理規劃 (Crisis Planning and Preparedness)
- 制定危機應對計劃的步驟與工具。
- 危機小組的組建與職責分配。
- 模擬演練：設計並測試危機應對計劃。
4. 危機溝通策略 (Crisis Communication Strategies)
- 危機中的內外部溝通技巧與挑戰。
- 面對媒體與公眾的危機信息傳遞策略。
- 社交媒體在危機中的影響力與操作技巧。
- 案例分析：社交媒體如何扭轉或加劇危機。
5. 危機領導力 (Leadership in Crisis Situations)
- 危機中的領導行為與決策模式。
- 領導者如何平衡短期應對與長期規劃。
- 危機中的壓力管理與團隊激勵方法。
- 案例分析：成功領導者在危機中的表現。
6. 危機中的法律與倫理挑戰 (Legal and Ethical Considerations in Crisis Management)
- 危機中的法律風險與合規管理。
- 道德困境與利益相關者的衝突處理。
- 案例分析：知名企業如何處理危機中的法律爭議與道德問題。
7. 技術與數位危機 (Technology and Digital Crises)
- 數位時代的新興危機類型（如數據洩露、網絡攻擊）。
- 組織如何應對技術危機帶來的挑戰。
- 案例分析：大型科技公司在技術危機中的應對策略。

8. 危機後的復原與組織學習 (Post-Crisis Recovery and Organizational Learning)
- 危機後的品牌重建與組織復原策略。
- 危機後學習機制的建立：如何避免重蹈覆轍。
- 案例分析：從危機中成功復原的標杆企業。
9. 國際危機與跨文化應對 (International and Cross-Cultural Crisis Management)
- 全球化背景下的危機管理特點。
- 跨文化溝通與協作中的挑戰與機會。
- 案例分析：跨國企業如何應對國際危機。
10. 公共危機管理與政府角色 (Public Sector Crisis Management)
- 地方政府在危機管理中的角色與責任分工。
- 政府與民間組織的合作模式。
- 課外活動：訪問地方政府，了解實務經驗。

Course Objectives
This course is based on the core concepts and theories of "Crisis Management: Leading in the New Strategy Landscape", combined with practical cases and simulation exercises, and is committed to achieving the following goals:
1. Master the core theories and practices of crisis management
By learning the entire process of crisis identification, prevention, response and recovery, students will understand the key role of crisis management in organizational operations.
2. Strengthen crisis warning and risk assessment capabilities
Students will learn to analyze potential crisis sources, use risk assessment models, and master crisis early warning methods and strategies.
3. Improve crisis communication and decision-making skills
Learn how to make key decisions under stressful situations, coordinate internal and external communications, and respond to the needs and pressures of multiple stakeholders.
4. Establish a global perspective and cultural sensitivity
Understand the crisis response methods in different countries and cultural backgrounds, and learn how to effectively collaborate and manage crises in an international environment.
5. Develop post-crisis recovery and organizational learning capabilities
Discuss post-crisis brand reconstruction, organizational recovery and continuous improvement mechanisms to equip students with a longer-term crisis management perspective.

Course Contents covers the following core modules:
1. Fundamentals of Crisis Management
- Definition and scope: Type of crisis (natural disaster, technological crisis, reputational crisis, etc.).
- The development history and disciplinary framework of crisis management.
- Crisis life cycle: a systematic process of prevention, response and recovery.
2. Crisis Anticipation and Risk Management
- Identification of crisis sources and risk assessment model.
- Design and application of early warning systems.
- Case study: How companies succeeded or failed in predicting crises.
3. Crisis Planning and Preparedness
- Steps and tools for developing a crisis response plan.
- Establishment of crisis team and assignment of responsibilities.
- Simulation exercises: Design and test crisis response plans.
4. Crisis Communication Strategies
- Internal and external communication skills and challenges in crises.
- Crisis messaging strategies for the media and the public.
- The influence and operation skills of social media in crises.
- Case study: How social media can reverse or exacerbate a crisis.
5. Leadership in Crisis Situations
- Leadership behavior and decision-making patterns in crises.
- How leaders balance short-term response with long-term planning.
- Stress management and team motivation methods in crises.
- Case study: How successful leaders behave in crises.
6. Legal and Ethical Considerations in Crisis Management
- Legal risk and compliance management in crisis.
- Handling ethical dilemmas and stakeholder conflicts.
- Case analysis: How well-known companies deal with legal disputes and ethical issues in crises.
7. Technology and Digital Crises
- Emerging crisis types in the digital era (such as data breaches, cyberattacks).
- How organizations respond to the challenges posed by technological crises.
- Case study: Response strategies of large technology companies in technological crises.

8. Post-Crisis Recovery and Organizational Learning
- Post-crisis brand rebuilding and organizational recovery strategies.
- Establishing post-crisis learning mechanisms: How to avoid repeating the same mistakes.
- Case study: benchmark companies that successfully recovered from the crisis.
9. International and Cross-Cultural Crisis Management
- Characteristics of crisis management in the context of globalization.
- Challenges and opportunities in cross-cultural communication and collaboration.
- Case study: How multinational companies respond to international crises.
10. Public Sector Crisis Management
- The roles and responsibilities of local governments in crisis management.
- Cooperation model between government and civil society organizations.
- Extracurricular activities: visit local governments to learn about practical experience.

Crisis Management: Leading in the New Strategy Landscape
CRISIS MGMT
作者：John A. Parnell ; John E. Spillan ; William Rick Crandall
出版社：
Independently Published
出版日期：
2020/11/01

Crisis Management: Leading in the New Strategy Landscape
CRISIS MGMT
Author: John A. Parnell; John E. Spillan; William Rick Crandall
Publisher:
Independently Published
Publication date:
2020/11/01