6077 - 企業策略與資源整合(二)

Corporate Strategy and Resource Integration (II)

教育目標 Course Target

企業策略與資源整合這門課程主要在研討策略管理之核心議題及實務應用,透過理論架構複習及實務案例的導入,探討企業策略與資源整合之規劃實施及評估控制,引導同學們思考高階主管所面臨到公司層級的經營管理問題,提供管理者建置與應用策略管理之有效學習。

企業策略與資源整合(二)聚焦在事業層級策略的分析與創新商業模式,以及科技創新對企業策略的影響。
在課程中,我們對上述議題皆有基本理論的介紹與引導,接著會進一步安排個案討論。
透過本課程,同學們將能進一步理解企業面對成長的策略思維,並逐步建立對於企業策略的系統性思考架構。

The course on enterprise strategy and resource integration is mainly discussed in the core issues and practical applications of strategy management. Through theoretical structure replication and introduction of practical cases, it explores the planning implementation and evaluation control of enterprise strategy and resource integration, guides students to think about the company-level business management problems faced by senior executives, and provides effective learning of manager establishment and application strategy management.

Integration of enterprise strategies and resources (II) Focus on the analysis of business-level strategies and innovative business models, as well as the impact of technological innovation on enterprise strategies.
During the course, we have introduced and guided the basic theories on the above issues, and then we will further arrange a case discussion.
Through this course, students will be able to further understand the strategic thinking of enterprises for growth and gradually establish a systematic thinking structure for enterprise strategies.

參考書目 Reference Books

使用教師自編教材,並搭配哈佛商業評論個案。

Use the teacher to edit the textbooks and match them with Harvard business review cases.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
課堂參與
Class Participation
50
分組課堂個案討論
Sub-class class case discussion
20
期末報告
Final report
30

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 6077
  • 學分 Credit: 0-1
  • 上課時間 Course Time:
    Tuesday/11,12,13[M243]
  • 授課教師 Teacher:
    黃開義/許書銘
  • 修課班級 Class:
    高階經管班1,2
  • 選課備註 Memo:
    18選9,上課時間:【週二19:00-21:30】4/01、4/08、4/15、4/22、4/29、5/06
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 12 人

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