本課程在研討策略管理之主要專題及實務應用，透過理論架構複習及實務案例的導入，探討企業策略管理之規劃實施及評估控制，提供管理者建置與應用策略管理之有效學習。This course discusses the main topics and practical applications of strategy management, through theoretical structure replication and introduction of practical cases, explores the planning implementation and evaluation control of enterprise strategy management, and provides effective learning of manager establishment and application strategy management.
現代策略管理 Robert M. Grant 著 劉恆逸譯 華泰文化出版
Modern Strategy Management by Robert M. Grant Liu Heng Yilu Huatai Culture Publishing
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與 課堂參與 Class Participation |
30 | |
| 個案討論個案討論 Case discussion |
30 | |
| 分組期中報告分組期中報告 Mid-term report for division |
20 | |
| 分組期末報告分組期末報告 Sub-subscription final report |
20 |
