6071 - 品牌定位與策略推進
Brand Positioning and Strategy Advancement
教育目標 Course Target
本課程將分享企業如何找出品牌定位及策略推進。
企業經營如車輛行駛於斜坡上，不進必退。如何在險峻環境中找到企業定位及導出策略課題，引導團隊突圍前進，為企業經營必須面對重要課題。「成功」非贏在起點，關鍵在於面對逆境的決策對應，並在不斷累積經驗後，形成一個問題解決的系統推進方法，再使其內化至員工的日常工作中。
This course will share how companies find out their brand positioning and promote strategies.
Business operations are like vehicles driving on a slope. If you don't advance, you will retreat. How to find the company's positioning and derive strategic issues in a dangerous environment, and guide the team to break through and move forward, are important issues that must be faced for business operations. "Success" is not about winning at the starting point. The key lies in the decision-making response in the face of adversity. After continuously accumulating experience, a systematic promotion method for problem solving is formed, and then internalized into employees' daily work.
參考書目 Reference Books
講師自製講義
Lecturer's own handouts
評分方式 Grading
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配分比例 Percentage |
說明 Description |
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課堂參與討論 Participate in class discussions |
50 | |
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書面作業 written assignments |
50 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6071
- 學分 Credit: 0-0.5
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上課時間 Course Time:Wednesday/6,7,8[M367]
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授課教師 Teacher:魏國志
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修課班級 Class:高階經管班1,2
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選課備註 Memo:企業二代組模組課程。上課時間：【週三14-17點】4/02、4/09、4/16。
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