6071 - 品牌定位與策略推進
Brand Positioning and Strategy Advancement
教育目標 Course Target
本課程將分享企業如何找出品牌定位及策略推進。
企業經營如車輛行駛於斜坡上，不進必退。如何在險峻環境中找到企業定位及導出策略課題，引導團隊突圍前進，為企業經營必須面對重要課題。「成功」非贏在起點，關鍵在於面對逆境的決策對應，並在不斷累積經驗後，形成一個問題解決的系統推進方法，再使其內化至員工的日常工作中。
This course will share how companies find out brand positioning and strategy promotion.
Enterprises are like driving on a slope, and they will retreat if they do not move forward. How to find enterprise positioning and introduce strategic topics in a rigorous environment, guide the team to advance in a sudden environment, and face important topics for enterprise operations. "Success" is not the starting point, but the key is to face the decision-making response to adversity. After continuous accumulation of experience, a systematic advancement method for problem solving is formed, and then internalize it into the employees' daily work.
參考書目 Reference Books
講師自製講義
A lecturer's self-made lecture
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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課堂參與討論 Class Participation and Discussion |
50 | |
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書面作業 Writing |
50 |
授課大綱 Course Plan
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Click the link below to view the detailed course plan
相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6071
- 學分 Credit: 0-0.5
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上課時間 Course Time:Wednesday/6,7,8[M367]
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授課教師 Teacher:魏國志
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修課班級 Class:高階經管班1,2
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選課備註 Memo:企業二代組模組課程。上課時間：【週三14-17點】4/02、4/09、4/16。
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