本課程將分享企業如何找出品牌定位及策略推進。
企業經營如車輛行駛於斜坡上，不進必退。如何在險峻環境中找到企業定位及導出策略課題，引導團隊突圍前進，為企業經營必須面對重要課題。「成功」非贏在起點，關鍵在於面對逆境的決策對應，並在不斷累積經驗後，形成一個問題解決的系統推進方法，再使其內化至員工的日常工作中。This course will share how companies find out brand positioning and strategy promotion.
Enterprises are like driving on a slope, and they will retreat if they do not move forward. How to find enterprise positioning and introduce strategic topics in a harsh environment, guide the team to advance in a sudden environment, and face important topics for enterprise operations. "Success" is not the starting point, but the key is to face the decision-making response to adversity. After continuous accumulation of experience, a systematic advancement method for problem solving is formed, and then internalized into the employees' daily work.
講師自製講義
A lecturer's self-made lecture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論課堂參與討論 Class Participation and Discussion |
50 | |
| 書面作業書面作業 Writing |
50 |
