本課程聚焦在探討企業成長策略之三個核心議題-垂直整合、多角化與併購，上述三大主題是企業面臨成長時最常面臨的重大策略性選擇。
在課程中，我們對三個議題皆有基本理論的介紹與引導，接著會進一步安排個案討論，以及垂直整合、多角化在實務上如何操作的討論。
透過本課程，同學們將能進一步理解企業面對成長的策略思維，深入的分析各種不同成長模式的優缺點，並有系統的逐步建立對於企業總體策略的思考架構。
This course focuses on exploring the three core topics of enterprise growth strategies - vertical integration, diversification and merger. The above three topics are the most common strategic choices faced by enterprises during growth.
During the course, we introduced and guided the basic theories of the three issues, and then we will further arrange a case discussion and discuss how to operate vertically and diversify in practice.
Through this course, students will be able to further understand the strategic thinking of enterprises for growth, deeply analyze the advantages and disadvantages of various growth models, and systematically establish a thinking structure for overall enterprise strategies.
使用教師自編教材，並搭配哈佛商業評論個案。
Use the teacher to edit the textbooks and match them with Harvard business review cases.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
50 | |
| 分組課堂個案討論分組課堂個案討論 Sub-class class case discussion |
20 | |
| 期末報告期末報告 Final report |
30 |
