愛因斯坦曾說:「Imagination is more important than knowledge」。在這個科技變化快速與高度競爭時代，企業數位化的浪潮也席捲而至。企業主是否能用想像力與科技力去面對這一切的機會與變局? 值得探討。
有鑑於此，本課程將從科技行銷的角度切入，以講授搭配個案或講座的方式進行，帶領大家一同探索產業的未來行銷趨勢，挖掘潛在的商機，進而擬定因應策略，塑造企業永續競爭優勢。
Einstein once said: "Imagination is more important than knowledge." In this era of rapid and highly competitive technological changes, the wave of enterprise digitalization has also emerged. Can business owners use their imagination and technology to face all these opportunities and changes? It is worth exploring.
In this regard, this course will be conducted from the perspective of technology marketing and teach with a case or lecture, leading everyone to explore the future marketing trends of the industry, explore potential business opportunities, and then determine the response strategies and shape the company's continuous competitive advantages. .
1. 自編教材、哈佛個案。
2. 丘宏昌、謝依靜、唐運佳，「服務行銷與管理」（三版），雙葉，台北，民106年。
3. 李軍編，「實戰大數據：客戶定位和精準行銷」，崧燁文化，民108。
1. Self-edited textbooks and Harvard cases.
2. Qiu Hongchang, Xie Yijing, Tang Haojia, "Service Marketing and Management" (third edition), Duoye, Taipei, 106 years.
3. Li Jun, "Major Data of Real Warfare: Customer Positioning and Accurate Marketing", Song Hua Culture, People 108.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂討論與課堂參與（含出席率）課堂討論與課堂參與（含出席率） Class discussion and class participation (including attendance) |
60 | |
| 期末報告/考試期末報告/考試 Final report/examination |
40 |
