6058 - 數位轉型與商業模式

Comprehensive Analysis of Digital Transformation Trends,Technology Developments, and Business Models

教育目標 Course Target

本課程將聚焦全球數位轉型趨勢下,企業面對的挑戰與可能發展方向。
1. 淺談數位轉型挑戰:在網路通訊與軟硬體基礎建設逐步成熟的今日,各行各業又面對缺工、人力成本大幅提升的問題,數位工具的應用與導入成為企業經營解方之一。但企業經營在傳統模式與習慣下,仍有許多的挑戰待解決。
2. AI與數位轉型案例分享:分享不同產業在數位轉型的應用案例與實績,共同探討企業一步步從數位化、數位優化、數位轉型可能採取的措施與對策,以及導入後所帶來的價值分析。
3. 數位轉型商業模式分析與升級:從過去的商業模式與實際案例觀察,分析在數位轉型推動的市場趨勢下,原有的商業模式會有什麼樣的轉變,而資訊服務業者的合作模式又會有什麼變化,企業客戶本身又該如何因應。

This course will focus on the challenges and possible development directions faced by enterprises under the global digital transformation trend.
1. A brief discussion of the challenges of digital transformation: Today, as network communications and software and hardware infrastructure gradually mature, all walks of life are faced with the problem of labor shortages and significant increases in labor costs. The application and introduction of digital tools has become one of the solutions for business operations. However, there are still many challenges to be solved under traditional business models and habits.
2. AI and digital transformation case sharing: Share the application cases and achievements of digital transformation in different industries, and jointly discuss the measures and countermeasures that enterprises may take step by step from digitalization, digital optimization, and digital transformation, as well as the analysis of the value brought after the introduction.
3. Digital transformation business model analysis and upgrade: Observe past business models and actual cases to analyze how the original business model will change under the market trends driven by digital transformation, what changes will be seen in the cooperation model of information service providers, and how corporate customers themselves should respond.

參考書目 Reference Books

講師自製講義

Lecturer's own handouts

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
課堂互動、參與討論
Classroom interaction and participation in discussions
50
小組案例分享作業
Group case sharing assignment
50

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 6058
  • 學分 Credit: 0-0.5
  • 上課時間 Course Time:
    Thursday/6,7,8[M242]
  • 授課教師 Teacher:
    陳冠廷
  • 修課班級 Class:
    高階經管班1,2
  • 選課備註 Memo:
    CEO組模組課程。上課時間:【週四14-17點】5/29、6/05
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 11 人

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