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course information of 113 - 2 | 6058 Comprehensive Analysis of Digital Transformation Trends,Technology Developments, and Business Models(數位轉型與商業模式)

6058 - 數位轉型與商業模式 Comprehensive Analysis of Digital Transformation Trends,Technology Developments, and Business Models


教育目標 Course Target

本課程將聚焦全球數位轉型趨勢下,企業面對的挑戰與可能發展方向。 1. 淺談數位轉型挑戰:在網路通訊與軟硬體基礎建設逐步成熟的今日,各行各業又面對缺工、人力成本大幅提升的問題,數位工具的應用與導入成為企業經營解方之一。但企業經營在傳統模式與習慣下,仍有許多的挑戰待解決。 2. AI與數位轉型案例分享:分享不同產業在數位轉型的應用案例與實績,共同探討企業一步步從數位化、數位優化、數位轉型可能採取的措施與對策,以及導入後所帶來的價值分析。 3. 數位轉型商業模式分析與升級:從過去的商業模式與實際案例觀察,分析在數位轉型推動的市場趨勢下,原有的商業模式會有什麼樣的轉變,而資訊服務業者的合作模式又會有什麼變化,企業客戶本身又該如何因應。 This course will focus on the challenges and possible development directions faced by enterprises under the global digital transformation trend. 1. Talking about the challenge of digital transformation: Today, when network communication and software and hardware infrastructure are gradually mature, all walks of life are facing the problems of shortage of labor and a significant increase in labor costs. The application and introduction of digital tools have become the solution to enterprise management. one. However, under the traditional model and habit of enterprise operations, there are still many challenges to be solved. 2. Share AI and digital transformation cases: share application cases and results of different industries in digital transformation, and jointly explore the measures and countermeasures that enterprises may adopt step by step from digitalization, digital optimization, and digital transformation, as well as the value brought by the introduction. analyze. 3. Analysis and upgrade of digital transformation business model: Observe past business model and actual case study to analyze what changes will the original business model change under the market trend of digital transformation promotion, and the cooperation model of information service operators is What changes will happen and how should corporate customers themselves respond.


參考書目 Reference Books

講師自製講義
A lecturer's self-made lecture


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
課堂互動、參與討論課堂互動、參與討論
Class interaction, participation and discussion
50
小組案例分享作業小組案例分享作業
Group case sharing action
50

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Course Information

Description

學分 Credit:0-0.5
上課時間 Course Time:Thursday/6,7,8[M242]
授課教師 Teacher:陳冠廷
修課班級 Class:高階經管班1,2
選課備註 Memo:CEO組模組課程。上課時間:【週四14-17點】5/29、6/05
授課大綱 Course Plan: Open

選課狀態 Attendance

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目前選課人數為 28 人。

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