本課程目標是為企業執行長等高階主管，提供在數位經濟時代下所需的認知與新商務模式的相關知識。本課程將聚焦於新經濟的轉型，包括新商業模式的出現、數位技術對行業和市場的影響，以及在數位時代經營業務所面臨的機遇和挑戰。在數位經濟方面，包括推動數位顛覆的技術、平台和商業模式等。修課學生將學習數位經濟的主要參與者，例如Google、Amazon和Facebook等數位巨頭，以及新興的創業公司和顛覆者。修課學生同時也將瞭解數位經濟中出現的新商業模式，包括基於平台的商業模式、共享經濟模式和訂閱商業模式等。修課學生將學習這些模式與傳統商業模式的區別以及它們如何顛覆行業。本課程目標是通過對數位經濟與新商業模式的介紹，幫助修課學生做好成為數位時代企業領袖的準備。The purpose of this course is to provide the knowledge required in the digital economic era and the new business model for senior executives and other senior executives. This course will focus on the transformation of new economy, including the emergence of new business models, the impact of digital technology on the industry and market, as well as the opportunities and challenges facing business operations in the digital era. In terms of digital economy, it includes promoting technology, platform and business models for digital overturning. Course students will learn key participants in digital economy, such as digital giants such as Google, Amazon and Facebook, as well as new entrepreneurial companies and converters. Course students will also understand the new business models that appear in digital economy, including platform-based business models, shared economic models and subscription business models. Course students will learn the difference between these models and traditional business models and how they overturn the industry. The purpose of this course is to help students prepare to become leaders of the digital era through introduction to digital economy and new business models.
講義
Talk about
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 報告報告 report |
100 |
