基本上，企業成長的方向不外乎是本業成長、垂直整合，或多角化成長。而成長的手段，主要是自行成長或購併。本課程以西方正統的企業組織及策略理論為核心，融以東方經典《易經》的哲學思維與文化，兩者互取其精髓，傳授企業成長決策的布局心法，並落實於實際工作應用上。
《易經》已被融入於無數商業策略之中，並為許多商學院納入課程內。五千多年來，人們一直運用《易經》來制定決策及預測未來。春秋戰國時代各國諸多軍國大事的卜筮與決斷依據，透過解卦而形成決策，其過程與現代企業經營的策略規劃、經營分析有許多類似的過程。
本課程可以培養學生《易經》解卦而形成決策與思維的能力，當面對不同企業生命週期、變革管理、危機管理、企業擴張與多角化、及誠信與創新問題時，除了以西方正統的企業組織及策略理論為基礎，還可以借鑒《易經》中的卦象，協助思考及形成決策。
本課程與對應CEO組模組”企業成長與策略”。 企業成長策略可分外部成長及內部成長，外部成長主要是採用購併策略，內部成長則以延伸企業核心能耐做為成長主軸，可採內部創業、合資聯盟、創新產品及企業內設立創投公司做為成長的手段。雖然這些成長策略有許多優點，但有時缺乏嫻熟經驗，因此失敗率也高。本課程可以培養學生《易經》解卦而形成決策的能力，當面對企業成長與策略問題時，可以借鑒《易經》中的卦象，協助策略思考與制定決策。

Basically, the direction of corporate growth is nothing more than industry growth, vertical integration, or diversified growth. The means of growth are mainly self-growth or acquisitions. This course takes the orthodox Western business organization and strategy theory as the core, and integrates the philosophical thinking and culture of the Eastern classic "Book of Changes". The two take the essence of each other, teach the layout thinking of corporate growth decision-making, and implement it in practical work applications.
The I Ching has been integrated into countless business strategies and included in the curricula of many business schools. For more than five thousand years, people have used the Book of Changes to make decisions and predict the future. During the Spring and Autumn Period and the Warring States Period, the divination and decision-making basis for many military and national events in various countries were formed through interpretation of hexagrams. The process is similar to the strategic planning and business analysis of modern business operations.
This course can cultivate students' ability to interpret hexagrams in the "Book of Changes" to form decision-making and thinking abilities. When faced with different corporate life cycles, change management, crisis management, corporate expansion and diversification, and integrity and innovation issues, in addition to being based on Western orthodox business organization and strategy theories, students can also learn from the hexagrams in the "Book of Changes" to assist in thinking and decision-making.
This course corresponds to the CEO group module "Corporate Growth and Strategy." Enterprise growth strategies can be divided into external growth and internal growth. External growth mainly adopts acquisition strategies, while internal growth takes the extension of the enterprise's core capabilities as the main axis of growth. Internal entrepreneurship, joint venture alliances, innovative products and the establishment of venture capital companies within the enterprise can be used as growth methods. While these growth strategies have many advantages, they sometimes come with a lack of experience and therefore a high failure rate. This course can cultivate students' ability to interpret hexagrams in the "Book of Changes" and formulate decisions. When faced with corporate growth and strategic issues, students can learn from the hexagrams in the "Book of Changes" to assist in strategic thinking and decision-making.

主要參考書籍/資料
1. 傅佩榮易經課：占卜、解卦、指引人生、趨吉避凶
作者： 傅佩榮
出版社：天下文化
出版日期：2019/08/26
2. 策略管理（13版）
Hill/Strategic Management: An Integrated Approach: Theory 13e
作者： Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones
譯者： 朱文儀, 陳建男
出版社：華泰文化
出版日期：2020/02/05

Main reference books/materials
1. Fu Peirong’s I Ching Lesson: Divination, interpretation of hexagrams, guidance of life, seeking good fortune and avoiding misfortune
Author: Fu Peirong
Publisher: Tianxia Culture
Publication date: 2019/08/26
2. Strategic Management (13th Edition)
Hill/Strategic Management: An Integrated Approach: Theory 13e
Author: Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones
Translators: Zhu Wenyi, Chen Jiannan
Publisher: Huatai Culture
Publication date: 2020/02/05